Google reveals new image ranking signal, inclusive schema
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.
Topic: Google
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
Google multisearch to gain near me support
Soon you will be able to search by image for matches of places, stores or restaurants near you.
New Education Q&A structured data help document from Google
This document can help you technically implement Quiz structured data to your flashcard pages.
Google’s digital marketing course offers bad SEO advice
No, having 2% keyword density and a minimum 300-word count is not an “industry standard.”
Google adds new valid page metadata help document
Google has also updated the title links help document with a new "no clear main headline" line.
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
Google now allows virtual food brands to have Google Business Profiles
Google has updated its business profile guidelines to allow some delivery-only food brands.
Why SEO is a great investment, not just a cost
SEO, unlike SEM, is not an immediate growth channel. But with the right investment, big results will happen over time.
How to gain insider expertise as an outside SEO vendor in 4 steps
If you aren't a subject matter expert in what your client does here's how you can earn their trust.
Google’s Responsive Display Ads go vertical for a better mobile experience
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
Business redressal complaint form adds option for ‘This business doesn’t exist’
You can now identify the content on Google Maps that you claim might lead to fraudulent activity by saying the business doesn't exist.
Google removing support for some video and image sitemap extension tags
These sitemap extension tags are being deprecated on August 6, 2022.
PPC Survey: Adoption of Google Ads automation high, marketers unhappy with recommendations
A detailed new survey uncovers the most pressing issues of PPC experts as well as sentiment around the platforms and their features.
DMCA request removes Moz from Google Search index
This shouldn't happen, but it did - and that is scary.
Conductor CEO opens up about mental health
It's Mental Health Awareness month. And Seth Besmertnik shares an important message: we all need help.
Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Google Ads automation is getting smarter with more ways to use Customer Match lists.
Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021
Google's 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information.
Twitter Circle: Limit who can view your tweets
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.
Google Ads reporting issues with APIs and Ads Scripts
The reporting issue was between April 25th 2:32 PM PT and April 26th 12:24 PM PT.
Google offers limited free training to U.S. companies
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises.
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
Bingbot user-agent change coming in the Fall of 2022
Bing will stop using the historical user-agent and transition fully to the new user-agents.
Google lets users limit three more types of ads on YouTube, GDN
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.
Google Ads API v10.1 is now available
v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more.
Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
Is the Google Business Profile Manager going away for multi-locations businesses as well?
Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true?
Optimizing mobile sites: What’s the alternative to AMP?
As publishers continue to move away from AMP, how can they maintain site performance?
What 1,000 food blog audits has taught me about SEO
The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits.
How the Google Ads extensions upgrade may impact your accounts
All Google Ads accounts are being migrated to upgraded extensions. Here's a guide to what's new and what's going away.
Performance Max campaigns gain New Customer Acquisition goals
A handful of new updates should help make Google's Performance Max campaigns more effective.
Google Search Console’s URL parameter tool is officially not working
Google will not use any of the legacy rules in the tool, so make sure to watch your site's SEO health over the next days and weeks.
Google AdWords API sunsets April 27
You have less than 24-hours to upgrade to the Google Ads API from the Google AdWords API.
How to interview and hire for entry-level digital marketing positions
Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions.
Google adds nine policies to three-strike Ads system
Google Ads has expanded the scope of its system to target clickbait, misleading ad design, and more.
Beware of fake DMCA link requests by AI-generated lawyers
If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam.
Google Search launching Signed Exchanges for desktop users
This change impacts sites that utilities dynamic serving with the vary user-agent header.
4 technical SEO tasks that are critical to organic success
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.