Web Push advertising in 2026: Market trends and challenges
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.
Topic: Google
Google AI Mode ads reach nearly 30% of queries: Study
High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.
Google tests Performance Max network controls with new Partners (Alpha) setting
Google is testing new PMax controls that let advertisers control ads showing on Search Partners and the Google Display Network.
Google is AI Mode’s No. 2 most-cited domain: Report
Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches.
Where AI agents get stuck on your site
AI agents retrieve most B2B website content, but pricing often sends them to third-party sources. Learn why and how to fix it.
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
Google Image Search drops clean search box and adds gallery of images
Google Image Search has turned 25 years old and is now making its biggest change to its home page yet.
Google AI Overviews will let you create image
Google uses the latest Nano Banana model to create images directly in Google Search's AI Overviews.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
Hidden gem publishers outperform major media on audience affinity: Study
Media lists still prioritize traffic and domain authority, even as AI visibility depends on trusted, context-rich brand mentions.
6 SEO priorities for AI shopping
AI can't recommend what it can't understand. Here's how to make your products easier for AI systems to evaluate.
Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
Google’s Universal Commerce Protocol: The SEO implications
AI can discover, compare, and buy products on users' behalf. Learn how to prepare your product data, Merchant Center, and structured data.
Google clarifies canonicalization fixes can take up to two weeks to resolve
Google made updates to some of its canonicalization documentation to clarify timing and more technical details.
Link building for legitimacy: Building brand credibility in a competitive search environment
Don’t get distracted by flashy metrics like search volume. Instead, focus on the metrics that matter: legitimacy, credibility, and authority.
Google expands AI ad disclosures across Search, YouTube, Discover
Google will show whether ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide.
Winning the AI decision layer: From AI discovery to agentic commerce
AI engines now decide which brands to recommend, trust, and transact with. Learn the six steps to become AI's preferred choice.
7 ways AI can turn Google Search Console data into action
Find hidden patterns, classify search intent, spot trends, and prioritize SEO opportunities without digging through thousands of queries.
Stop saying ‘best practice’ and start bringing proof
SEO stops sounding like black magic when you can point to the exact Google doc that backs it up. Here's how to use it to earn buy-in.
Google drops Next from Merchant Center Next
Google Merchant Center Next is now know as just Google Merchant Center.
Human vs. machine: What happens when groas runs your Google Ads
One version of this story is AI replacing your entire PPC team. The truer one: Humans direct, the machines execute, and then the numbers move.
Why you should opt out of Google Search Partners
Learn what Search Partners are, why they usually produce junk traffic, and how to see if you're spending money on these placements.
Why most original data never gets cited
Primary research is rare, but it earns 3.3x more AI citations per page. Learn why benchmark studies outperform other original data.
How to build an AI-powered content gap analysis workflow
See how to combine Semrush, Google Search Console, Google Analytics, and Claude to prioritize the content opportunities that matter most.
Google Business Profile Playbooks: What does Google recommend?
All of Google's Business Profile best practices in one place, with what's unique to restaurants, hotels, tours, and services called out so you save time.
Used or cited: The two ways brands appear in AI search
Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.
Google merchant listings support sale duration and product category
These changes aim to align more with the Google Merchant Center feed and capabilities.
How to get the most from Microsoft Advertising campaigns
Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.
Google Search Console gains reporting on social and video platforms
There is a new way to verify and filter your performance reports, insights reports and achievements by platform property.
Building a brand worth finding: Signals that fuel discovery
AI search favors brands with strong reputations, consistent messaging, and trusted third-party validation. Learn how to strengthen all three.
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.
How to measure prompt-level visibility in AI search
You can't measure every AI recommendation, but you can build a reliable picture of your brand's presence. Here's how.
Paid media is becoming an SEO investment in AI search
Reviews, creator partnerships, and sponsored content can shape how AI systems understand and recommend your brand. Learn why.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
Google is investigating reports of reviews going missing and pausing reviews on local listings
Google has confirmed it is investigating the reports of bugs with reviews in Google Business Profiles after several days of complaints from businesses.
Google indexing report in Google Search Console fixed
After a long three-week delay, Google has finally updated the page indexing report with new data.