SEOs noticing ranking volatility in Google’s search results
There may have been an update or two in the past week.
Topic: Google
Google may be headed for victory in EU right-to-be-forgotten indexing appeal
The top legal advisor for the European Court of Justice has recommended that delisting under RTBF not extend outside the EU.
Google working to disable knowledge graph hack that shows misleading search results
A knowledge panel manipulation technique is finally getting the search giant's serious attention.
In-depth with Bing Webmaster Tools — the definitive guide
Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series.
Google lets users see their related search history with new card
Google helps searchers remember what they saw on Google in their past searches and web site visits with a new search feature.
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising.
Machine vs. man: What really matters for SEO success
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human "quality raters."
Need to expedite page removal in Google’s search index? Try a temporary sitemap file
Do you need to remove a lot content from Google quickly? Here is how to do it if you own the site.
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.
Google’s Rich Results testing tool now supports code editing
You can now edit the code in the rich results test and see what those edits do in real time.
Leading local SEO predictions: Reserve with Google will grow, real-time local inventory gets real
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored.
Google buys expert community and ‘answer engine’ Superpod for $60 million
The speculation is that Superpod founders and assets will be used to improve Google Assistant.
What makes people click on search ads?
There's a reason search ads resonate with users -- even when they know they're ads.
Google search tests new interface for movie, TV show streaming options
Do you work at a movie and TV streaming service? If so, take notice of this new feature Google is testing.
Google emphasizes ‘Message this business’ in new local search test
Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?
Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues
Google is helping webmasters and SEOs on New Years and other holidays.
Google featured snippets can now jump to section of content it is sourcing
For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics closely.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Mueller: Focus your SEO on Google’s status quo
Sometimes it is a good idea to keep it simple with your web pages.
Year in Review: Top 10 expert PPC columns of 2018
Here's a roundup of the most read paid search columns this year.
Year in Review: Top 10 SEO expert columns of 2018
Here's a look at the most read columns from our SEO experts that stood above the rest this year.
PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’
Should Google take concerns over their search ads blending into their organic listings seriously?
Why one marketer thinks smart speakers have their work cut out for them
Rebecca Stone, LiveRamp's VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.
SEO Year In Review: 2018 saw Google updates and a focus on mobile
Here is our recap of what happened in SEO in 2018 - with links and summaries of some of the bigger changes throughout the year in search and SEO.
Ask an SMXpert: Tips for dealing with (and avoiding) Google penalties
SEO expert Fili Wiese explains some nuances of Google penalties in disavowing links, dealing with past penalties and domain issues for small business websites.
SearchCap: Google Home is really smart, Google pronounce & Congress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]
Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana
Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries.
Google is testing a pronunciation feature in web search
Check out this cool new feature Google is experimenting with in search.
Opinion: Congress needs to do their homework on search engines
During a Dec. 11 hearing, congressional representatives questioning Google's CEO demonstrated their lack of knowledge about how search engines actually work.
SearchCap: Future of search & SMX Advanced ideas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session ideas for SMX AdvancedDec 20, 2018 by Chris Sherman We’d love to hear from you if you have a great idea for a session that you think should be […]
SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
For GDN, YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.
How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.
Google’s mobile-first indexing now powers over half of Google’s search results
Google issued an update on the status of its mobile-first indexing initiative.
Will Google Home Hub ever become a useful local search tool?
Just a few modest improvements would make Home and Home Hub more effective for local search.
SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compare 17 top SEO tools and platformsDec 18, 2018 by Digital Marketing Depot Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, […]
Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons
Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test.
SearchCap: Google Posts traffic changes, Google China & ABM metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)Dec 17, 2018 by Greg Sterling A combination of internal and external pressure has apparently prevented the project from going forward. Google Posts […]
Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)
A combination of internal and external pressure has apparently prevented the project from going forward.