Bing offers a trio of new local search APIs
Each one performs different but complementary functions for enterprises and app developers.
Topic: Google
SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What customers expect in the age of AI Jan 29, 2019 by Digital Marketing Depot Making big purchase decisions can be stressful, especially when the products are complex or expensive. People […]
Google adds voice input and spoken results to mobile web search
The search giant appears to be conditioning searchers to use voice across all platforms.
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
SearchCap: Google AMP errors, Google My Business messaging & Search Engine Land Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo is growing fast but not enough to grab SEOs’ attentionJan 28, 2019 by Greg Sterling The search engine’s share is small but some of its metrics are better than Bing’s, […]
DuckDuckGo is growing fast but not enough to grab SEOs’ attention
The search engine's share is small but some of its metrics are better than Bing's, according to a third party analysis.
Google AMP errors widely reported by webmasters and publishers
Seeing AMP errors over the past few days, don't run to fix them just yet - it might be a bug on Google's end.
Entries are open for the 2019 Search Engine Land Awards
Through March 8, get Super Early Bird rates on your entry fees for the industry's most prestigious awards competition.
SearchCap: Google updates, SEO education & A/B testing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.Jan 25, 2019 by Barry Schwartz Here are the highlights from a Google webmaster event that happened in the […]
Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.
Here are the highlights from a Google webmaster event that happened in the Google NYC office last night.
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
SearchCap: Google Ads management, search click data & new writers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Data: Google organic search CTRs decline on desktop, see big drop on phonesJan 24, 2019 by Greg Sterling Mobile organic clicks on declined roughly 10 points between 2016 and 2018. Google […]
Data: Google organic search CTRs decline on desktop, see big drop on phones
Mobile organic clicks on declined roughly 10 points between 2016 and 2018.
Google tells some advertisers it will handle their campaign management
In seven days, the email says, Google Ads reps will start making changes to advertiser accounts if advertisers don't opt out.
SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Get started with marketing automation–learn the terms you need to know Jan 23, 2019 by Digital Marketing Depot For businesses involved in digital marketing, marketing automation has quickly become a game-changer. […]
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon had a record-breaking holiday season, here’s how advertisers managed it Jan 22, 2019 by Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement […]
Small business scammer shut down by Google lawsuit
Defendant firm had falsely represented that it was acting on behalf of Google.
Google offers improved GMB sign-up flow for service-area businesses
Improved process will make it easier to set up service areas on GMB.
Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.
SearchCap: Cortana integration efforts & content accessibility
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft seeks more Cortana distribution, deeper integration on Android, iOS Jan 18, 2019 by Greg Sterling We’re heading toward a voice-first world for publishers, retailers and brands. Leveraging Amazon search ads […]
Microsoft seeks more Cortana distribution, deeper integration on Android, iOS
We're heading toward a voice-first world for publishers, retailers and brands.
How to make your content more accessible to the visually impaired
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shares tips for success in Google News search resultsJan 17, 2019 by Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Get proven SEO & […]
Google shares tips for success in Google News search results
Get reacquainted with best practices for getting your content in Google News.
Ad testing in a multi-format world of responsive search ads, three headlines and more
What does ad testing look like when you've got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ordered to submit search index to state sponsorship in RussiaJan 16, 2019 by Greg Sterling Google has a 45 percent search market share in Russia, second only to Yandex. Demystifying […]
Google ordered to submit search index to state sponsorship in Russia
Google has a 45 percent search market share in Russia, second only to Yandex.
Demystifying Google’s guide to clicks, impressions and position in Google Search Console
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.
Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot
You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages.
EU copyright directive nearing final form as Google tests stripped-down news SERPs
Once the language is finalized, each member state will need to ratify the directive.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
DuckDuckGo map and address searches now powered by Apple Maps
The company had been using OpenStreetMap.
SearchCap: Google blog comments & People also ask in Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nofollow couldn’t save the Google webmaster blog from comment spamJan 14, 2019 by Barry Schwartz Google’s plan of “preventing comment spam” with the nofollow link attribute didn’t work for its own […]
Nofollow couldn’t save the Google webmaster blog from comment spam
Google's plan of "preventing comment spam" with the nofollow link attribute didn't work for its own webmaster blog.
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to avoid a site migration disaster Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers […]
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven't set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see.
Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites.