Soon, import call conversion data into AdWords for better attribution & optimization
Tracking call conversions will no longer be limited to measuring call length.
Topic: Google
New Google ranking study shows links are incredibly important to the ranking algorithm
Many think links are a declining ranking signal in Google's algorithm, but this new study shows links are more important than ever.
SearchCap: Google AdWords notification, Bing & Google national convention results & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reports more than 40K government requests for user data during 2nd half of 2015Jul 19, 2016 by Amy Gesenhues Google says it is proud its transparency reports have helped “shed […]
Google reports more than 40K government requests for user data during 2nd half of 2015
Google says it is proud its transparency reports have helped "shed light on government surveillance laws and practices" around the world.
AdWords managed accounts get a roll-up of individual account notifications
The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.
Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only
Convention-related queries on Google desktop don't deliver any special convention search features.
SearchCap: Google Maps time visit, email verification & AdWords price extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps showing how long people typically spend at a store or venueJul 18, 2016 by Barry Schwartz New feature shows you time based on crowdsourced location data. Google rolling out […]
Google rolling out price extensions for mobile text ads
The new text ad extension shows pricing information about products and services -- and takes up significant real estate on mobile.
Google My Business now offering some businesses email-based verification
Now, you don't have to wait for the post card from Google or figure out how to get the phone verification through your phone tree. Some can verify their local listing via email.
Google Maps showing how long people typically spend at a store or venue
New feature shows you time based on crowdsourced location data.
SearchCap: Google voters, CPC prices & sitelinks test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds MerkleJul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs. Google to launch new […]
Google to launch new voter registration search tools & live-stream conventions on YouTube
Both the upcoming Republican and Democratic National Conventions will be broadcast via a live stream on YouTube.
Search in Pics: Ghostbusters car at Google, premier partner cups & dog pizza for lunch
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google served Chicago-style dog pizza for lunch: Source: Google+ Black and white Google winter hat: Source: […]
Google testing new format for Sitelinks, in carousel card form
Google keeps on testing, this time with a new carousel look for Sitelinks.
SearchCap: Google search spend report, organic traffic & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2Jul 14, 2016 by Ginny Marvin Compared to a year ago, IgnitionOne customers spent substantially more on […]
Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2
Compared to a year ago, IgnitionOne customers spent substantially more on mobile, where CPCs continued to be half as expensive as desktop.
SearchCap: Google local ad inventory, PPC profits & rankings drop
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expansion of Local Inventory Ad product search now live in Maps and knowledge panelsJul 13, 2016 by Ginny Marvin The new feature, announced in May, allows users to search for […]
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
SearchCap: Google PLA changes, hotel search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers new hotel search filters, deal labels and airline price trackingJul 12, 2016 by Greg Sterling New tools are intended to respond to increase in mobile travel traffic and bookings. […]
Google offers new hotel search filters, deal labels and airline price tracking
New tools are intended to respond to increase in mobile travel traffic and bookings.
Google rolling out major change to PLAs for broad product queries, Showcase Shopping ads
Instead of showing individual products, new Showcase Shopping ads let users peruse product collections from both local and online merchants.
SearchCap: Google percentage ratings, PPC & Asia
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing ratings percentage instead of yellow ratings stars in text adsJul 11, 2016 by Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. 3 common mistakes made in […]
Google testing ratings percentage instead of yellow ratings stars in text ads
Attention-grabbing yellow is replaced with a light gray font.
SearchCap: Google Search Console emails, EU antitrust expanded & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console bug sends re-verification notifications to usersJul 8, 2016 by Barry Schwartz Don’t panic, says Google — That verification email from Google Search Console was an accident, but it […]
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
Report: EU responding to Google antitrust search-quality defense with new objections
Supplementary statement reportedly being filed to enable European Commission to address Google's defense against claims of abuse of market position.
Search in Pics: Matt Cutts body armor, portable farmers market & Google rents out Great America
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Matt Cutts in body armor after joining the Digital Defense team: Source: Twitter Small farmers market […]
Google Search Console bug sends re-verification notifications to users
Don't panic, says Google -- That verification email from Google Search Console was an accident, but it may be a good time to check to see who is a verified user on your account now.
SearchCap: Bing ads Keyword Planner, SEO dirt & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & AustraliaJul 7, 2016 by Greg Finn Keyword Planner begins expansion outside of the US and gives […]
Google honors Nettie Stevens, the geneticist who discovered XY chromosome
Nettie Stevens, American female geneticist, gets a Google Doodle on her 155th birthday.
SearchCap: Google Now on Tap, estimated numbers & bids
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
Google expands Now on Tap to translate app screens, discover button & barcode scanning
Google Now on Tap has added three new features for Android devices.
Google test removes the estimated number of search results
Google is now testing dropping the estimated number of results from the top of the search results.
What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
During this SMX Advanced session, panelists discussed what SEOs need to know about Google's Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps.
SearchCap: eBay AMP, Bing trivia & Google Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 13 link opportunities to pursue now Jul 5, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to […]
Juno probe reaches Jupiter today, Google posts animated Doodle
Almost five years since taking off from Florida, the NASA probe named Juno has reached Jupiter, and to celebrate, Google has a geeked-out Doodle.
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
eBay goes AMP, sign it might break out past news?
eBay adopting AMP for their transaction-based site may signal that Google might push out AMP well beyond article and news-oriented content.
Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday
Google has replaced its usual logo with an illustration of the American flag stars making a day of it - grilling, flying kites and eating ice cream.
SearchCap: Machine learning, content marketing & search rankings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he […]