How to fix technical SEO issues on client-side React apps
Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares.
Topic: Google
Strategic PPC moves to offset traffic loss from zero-click search
As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge the gap.
Google Ads Manager data issue under investigation
Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting report accuracy for that period.
Google searches in Apple’s Safari fall for first time in 22 years
Apple's Eddie Cue believes AI search providers will eventually replace standard search engines like Google.
Cloudflare CEO: AI is killing the business model of the web
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.
Is Google really getting worse? (Actually, it’s complicated)
Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search experience.
Google Ads Keyword Planner: What you need to know
Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts.
U.S. pushes for Google ad business breakup
A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.
Google AI Overviews now show on 13% of searches: Study
88% of Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.
Why creator-led content marketing is the new standard in search
From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond.
Google Ads announces AI Max for Search campaigns beta
Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.
10 ways to leverage generative AI for advanced SEO
Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.
PPC tracking: How to eliminate duplicate conversions
Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
Advertisers react to Google’s Performance Max Channel, Asset & Search Insight update
Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection.
Google launches first-party data setup, iOS app conversion tracking tools
Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.
Want to beat AI Overviews? Produce unmistakably human content
Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.
How Model Context Protocol is shaping the future of AI and search marketing
MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with users.
Survey: 36% of consumers start searching on Pinterest, not Google
Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.
Google adds to its transparency rules for who is paying for ads
Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public identity.
AI Overviews data: Google visits are up but engagement is falling
Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.
Google is testing ads in third-party AI chatbot conversations
Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel
Google is getting serious with AI Mode by adding new features but also testing it in the wild.
Google changed 76% of title tags in Q1 2025 – Here’s what that means
Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and intents.
Localization in Google Ads: How to structure multi-market campaigns
From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.
Google Merchant Center adds AI-powered product filtering
Google's new filtering makes it easier for advertisers to spot and fix product feed issues that impact performance.
Sundar Pichai warns of ‘extraordinary’ risk to Google Search
Alphabet's CEO said the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact with the web.
Google massively expanding AI Overviews for travel, entertainment
Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your visibility and traffic.
Google Performance Max Channel, Search, Asset Insights coming soon
Google is enhancing PMax to offer insights into channel performance – including Search, YouTube, Display, Discover, Gmail, and Maps.
Google Ads target ROAS: Everything you need to know
Learn about conversion value, how Google’s Target ROAS bidding works, and expert strategies to use Target ROAS effectively.
How to fix unassigned traffic in GA4
Learn how to classify, track, and manage your web traffic effectively, ensuring your campaign traffic are never in the "Unassigned" category.
Google’s ‘People also consider’ sponsored format raises concerns
Google's sponsored SERP loops could reshape how users engage with search ads – without advertisers paying or seeing clear performance data.
Claude Sonnet 3.7 is the leading LLM for AI SEO: Report
Benchmark reveals which LLMs you can use for some SEO tasks. It also reminds us that humans are more reliable than AI (for now anyway).
Google disables Discover performance report hack to get desktop data
For the past day or so, there was a way to see how Google Discover was performing over desktop and mobile - but Google disabled that this morning.
Search, answer, and assistive engine optimization: A 3-part approach
Here's how to optimize for LLMs, knowledge graphs, and modern search engines and build a digital footprint recommendation engines trust.
The anatomy of compelling search ad copy
Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results.
What should the title tag length be in 2025?
Optimizing title tags is key to improving your visibility in Google's SERPs – but no need to stress over character limits. Here's why.