CPC inflation: How fast are Google Ads costs rising?
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
Topic: Google
Google sends personalized growth plans to advertisers, pushing AI-driven solutions
The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.
Google Search to redirect its country level TLDs to Google.com
Google will gradually roll out this change over the coming months.
AI agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
How and why to ‘be the primary source’ for organic search
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.
Google’s anti-privacy bill push sparks outrage among advertisers
Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.
Google AI Overview-organic ranking overlap drops after core update
Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.
Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
Google officially rolls out links in AI Overviews to its own search results
After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
Google Performance Max gets new customer goals, image controls
Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.
Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers
Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
Local SEO audit guide: How to improve local rankings
Run a successful local SEO audit with this step-by-step guide. Uncover issues, optimize your local presence, and boost visibility in local search and Google Maps results.
Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Google Ads Sitelink Assets: Everything you need to know
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.
Google to expand Discover to Google’s desktop homepage
Google has been testing this for years, but kicked up its testing over the past several days.
3 ways to optimize for AI search bots
Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.
Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
Your 2025 playbook for AI-powered cross-channel brand visibility
Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.
How to find and use local keywords for better SEO
Boost your local SEO with the right keywords. Learn how to find, optimize, and rank for local search terms that drive traffic and conversions in your area
Google Search Console updates its Merchant opportunities report
This was previously named the Search Console Shopping tab listings report.
Google AI Mode lets you ask questions with images
Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.
Dealing with Google Ads frustrations: Poor support, suspensions, rising costs
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.
Google credits Gemini for better detection of fake business reviews and maps spam
Google took down over 240 million policy-violating reviews from 2024, that's 40% more than the previous year.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.
Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses
An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.
Google Demand Gen ads now feature landing page screenshots
The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.
Google Analytics rolls out Generated Insights feature to decode data fluctuations
Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.
Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report
The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.
Microsoft officially launches Copilot Search in Bing
After testing this for a couple of months, the new way to see curated answers in Bing Search is live.
Website migrations: a plan to keep your traffic and SEO safe
Worried your website migration will impact site rankings or performance? Done correctly, web migrations are nothing to fear.
5 key reasons SEO efforts fall short of business expectations
From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.
How to optimize your company’s Google knowledge panel
Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.
Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.
What’s a good click-through rate (CTR) for SEO?
Discover what makes a good clickthrough rate (CTR) across channels. Learn industry benchmarks, why CTR matters, and how to improve your performance.
Why your site got deindexed from Google and what to do about it
Deindexing isn’t always a penalty. Learn how technical SEO mistakes, crawl issues, and content quality affect Google indexing.
Google working on restoring Local Service Ads advertiser console
Advertisers have been complaining all day about being unable to manage their LSAs.
Google AI Overviews spiked during March 2025 core update
More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.
Google Ads Display Keywords: Everything you need to know
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.