Tariff turmoil in Google Ads: See how your market share is affected
Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market Share Reports.
Topic: Google
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
Google hypes AI Overviews, refuses to answer CTR question
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.
How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google's expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.
YouTube is testing AI Overviews in its search results
YouTube's AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?
Google Ads API v17 is going away soon
Google Ads API v17 will stop working on June 4 - make sure to upgrade now to avoid disruptions.
Google asserts ownership of all advertiser assets in Local Services Ads
Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.
How to automate your Google Ads workflow with the ChatGPT API
Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.
Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
Keyword Rank Checker
Effortlessly monitor your organic search positions using our Keyword Rank Checker. Gain insights into your SEO performance and stay ahead of the competition.
Shopify’s checkout overhaul means it’s time to migrate your Google Tags
Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.
Google Ads introduces tree table views for enhanced reporting
Google Ads' new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.
Google’s new Demand Gen channel controls available in beta
Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.
Google scraps new cookie prompt in Chrome
Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.
Google Ads made simple: Using life events for audience targeting
Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more.
How to choose the best AI visibility tool
Need a way to track AI rankings? Learn what to look for when choosing among the dozens of new AI visibility tools on the market.
Google Ad spend continues to outpace traffic volume: Report
Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.
ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
Video Previews come to Google Business Profile verification
This will let you review your video verification video before you submit it.
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
How to use YouTube Shorts to drive sustained growth, engagement
More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.
Google Ads to show ads in the top ads position, also in the bottom ads position
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
DOJ unveils plan to end Google’s illegal search monopoly
The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.
New data: Google AI Overviews are hurting click-through rates
Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.
Meta tags for SEO: What you need to know
Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.
Amazon advertising match types: What you need to know
Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.
Website Traffic Checker
Benchmark your site's traffic against competitors using our Website Traffic Checker Tool. Optimize your SEO strategy with comprehensive traffic data.
The ROAS illusion: Rethinking what Google Ads success looks like
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.
Google Ads API v19.1 adds new Demand Gen, video campaigns features
New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.
Google Search boss: AI Overviews boost click quality
Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.
Court: Google’s illegal ad tech monopoly harmed the open web
Judge rules Google maintained an illegal ad tech monopoly through anticompetitive practices that 'substantially harmed' users and publishers.
Google Analytics 4 fixes data gaps, now flags issues early
Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.
Search behavior, decoded: What platform preference really tells us
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
Multi-location SEO: Boost local visibility for each location
Learn how to optimize your website for multiple business locations. Discover strategies for local landing pages, Google Business Profiles, and location-based SEO.
Apple rebrands Search Ads as Apple Ads
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.
Google hit with $6.6 billion lawsuit over search dominance
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.
Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024
Google's annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.
Google Ads made simple: Leveraging engaged audiences
Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across Google platforms.