How AI changes how we respond to negative reviews and comments
Negative feedback can damage your brand, but AI is making it easier to respond with empathy and consistency at scale. Here’s how it works.
Topic: Google
Site migration SEO guide
Learn how to plan and execute a successful site migration without losing SEO traffic. Includes checklists, redirect strategies, and post-launch best practices.
Google AI Max for Search campaigns: New insights from Ginny Marvin
Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to know.
Temu pulled its ads – here’s what happened next
Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, it gave Etsy and other retailers more power.
How AI shapes Google’s Search Ads rankings revealed in trial exhibit
Learn how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.
The decline of ecommerce search ads: Are shopping campaigns to blame?
Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late.
12 skills every SEO specialist must master by 2026
SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.
Why PR is becoming more essential for AI search visibility
In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI answers.
Most users only read a third of Google’s AI Overviews: Study
Most users skim AI Overviews, rarely click citations, and turn to Reddit for social proof, a new UX study finds.
Google rolls out ‘Ads funded by’ labels in search results
The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment profile name as the payer name.
New Google AI Overviews data: Search clicks fell 30% in last year
Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
6 tactical ways to responsibly use AI for everyday SEO
Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.
Email leak: Google’s ‘Power Pair’ push in 2024 met with advertiser skepticism
Emails showed Google's aggressive push for its 'Power Pair' AI campaign raised concerns about the company's disconnect with user preferences.
There is a growing spam problem in Google AI Overviews
For years, Google was known for crushing spam. Now, it's highlighting it in the most prominent position in its search results: AI Overviews.
Google Ads adds device targeting to Performance Max campaigns
The new device targeting for PMax campaigns in Google Ads will let you optimize spend across computers, phones, tablets, and TVs.
Shocking 56% CTR drop: AI Overviews gut MailOnline’s search traffic
MailOnline's Carly Steven warns that Google AI Overviews will have a dramatic impact on traffic, and search traffic will inevitably decline.
Google Ads Audience Builder: What the heck is that?
Learn how Google’s new Audience Builder workflow changes how create, manage, and apply audiences in Demand Gen, Video, and PMax campaigns.
Dynamic landing pages: What works, what fails, and how to test
Personalized landing pages don’t have to mean endless variants. See how dynamic content can scale intent-driven experiences efficiently.
Google Ads Performance Max image optimization now rolling out
Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.
The ABCs of Google ranking signals: What top search engineers revealed
New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.
Google Business Profiles launches ‘What’s Happening’
Google said the 'What's Happening' feature puts timely updates front and center, 'driving immediate engagement.'
Google faces $13 billion in EU civil claims after Shopping antitrust fine
The lawsuits by EU rivals may force major changes to Google's shopping and comparison queries and ad visibility.
Relevance is the new ranking signal: How AI search redefines optimization
In AI-driven search, retrieval beats ranking. Clarity, structure, and language alignment now decide if your content gets seen.
Value-based bidding: Why it’s key to boosting your Google Ads
Here’s how these two bid strategies can optimize your Google Ads campaigns for the most valuable actions and overall profitability.
Google Search traffic decline is inevitable, execs say
Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document.
Google’s $4.7 billion legal storm: Sued in Italy, pays in Texas
Google is facing a new $3.3 billion antitrust lawsuit in Italy as it settles a $1.4 billion privacy settlement in Texas.
AI Max: Google’s new AI ad tool, explained
A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance control.
LLM traffic not as engaged as organic traffic: Study
The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher quality than organic search.
Google updates image SEO best practices to say use the same image URL for same image across your pages
Some sites may use a different image file name URL for an image they use on multiple pages, Google says not to do this to save with your crawl budget.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
16 reasons why your page isn’t ranking on Google
Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and how to address them systematically.
Google Ads AI Max: Automation with a side of anxiety
Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity.
Jerry Dischler leaves Google after nearly 20 years
Jerry Dischler was the former Google Ads boss, who recently stepped down from that position.
Enterprise SEO is built to bleed – Here’s how to build it right
Traffic loss isn’t just Google's fault. Enterprise SEO is bleeding revenue from internal execution gaps and most don’t even see it happening.
Ad strength in Google Ads: Why Average is better than Excellent
Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.
Set your content playbook on fire: Why the old SEO game is over
Search is changing fast. Zero-click answers, AI content, and solved queries threaten your strategy. Here's how to future-proof your approach.
Google says it is 20 times better at catching scams in Google Search
And is able to block more than 80% of fake phone number scams within Google Search.
Google Analytics real time reporting buggy?
Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now.