Twitch usage and growth statistics: How many people use Twitch?
In-depth look at the user base of the popular video streaming platform, Twitch.
Topic: Harvard Business School
How to evaluate Google Ads creative before testing it
Evaluate Google Ads creative with the MOCA framework before it enters testing, so you're experimenting with stronger ideas from the start.
How to build AI confidence inside your SEO team
From shared tool selection to celebrating wins, here are four practical ways to reduce fear and turn AI into a strategic partner.
What they don’t teach you about marketing at Harvard Business School: Being positionless
Positionless Marketing equates to do-it-now competence, powered by technology... not committees
Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws
Sponsored by Yelp, the study found users were more likely to click on merit-based results over Google's self-promoted content.
SearchCap: Internet Explorer’s Sponsored Links, Google Universal Search Study & Yandex Cityguide Apps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google & Bing Penalize Microsoft Over Their Sponsored Post Campaign For Internet Explorer? This morning, news broke that Microsoft Internet Explorer is getting help from SocialChorus to build more awareness […]
YP Wants To Compete Directly With Google And Yelp In Local
When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players. That list starts with Google and Yelp and could […]
SearchCap: The Day In Search, January 22, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and […]
Study: Display Ads Drive Search Clicks After Two Weeks
Though there have been several studies on the impact of display ads on search queries, researchers from Harvard and Ozyegin University in Turkey sought to bring academic rigor to this discussion. Their findings are contained in a Harvard Business School paper entitled, “Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising” (embedded below). The document is tedious and […]
SearchCap: The Day In Search, April 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Search Retargeting Is Bridging The Gap Between Search & Display Recently, Harvard Business School published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising. While […]
SearchCap: The Day In Search, March 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, […]
Big Trends (Hint: Mobile) Emerging In Online Advertising’s Next Frontiers
One of the most competitive and interesting sports in reporting on what’s happening in the online world is the ongoing game of predicting the future. Just as we’re seeing regime change in North Africa and the Middle East, it looks as if we’re experiencing another tectonic shift in the universe of online ads.
Study: Google “Favors” Itself Only 19% Of The Time
For the past year or so, there’s been a rising meme that Google is altering its search results in ways to favor itself over competitors. Now a new study is out showing the opposite. Google is far more likely not to show its own products in the first spot of its search results. The survey […]
SearchCap: The Day In Search, November 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search Now With Leaderboard Ads The Google AdWords Blog announced a new ad format available on the image search vertical. The new ad format is the old-style leaderboard display […]
Study: Change From “Sponsored Links” To “Ads” Increased CTRs On Google
Last week we wrote about research conducted by Harvard Business School’s Ben Edelman. The study examined the issue of labeling on paid ads in search. The study found that a hypothetical change from “sponsored link” to “paid advertisement” resulted in “25% to 33% fewer clicks” on those ads. Now a study from SEM firm The […]
SearchCap: The Day In Search, November 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube Topic Search Offers Way To “Explore” Related Videos Around 6pm tonight Pacific Time, YouTube will be making YouTube Topic Search available through its TestTube “labs” area. The new feature allows […]
Study: Clear Ad Labeling Reduces Paid Clicks By 25 Percent
Google has just changed the labeling on its paid search ads from “sponsored links” to “ads.” Described by Google as being in a “limited trial” there was no further explanation behind the change. Harvard Business School’s Ben Edelman is ambivalent about the change. While it more clearly identifies what the links are, the word “ads” […]
SearchCap: The Day In Search, September 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Bigger Is Better When It Comes To Search Boxes Fresh off of patenting its home page design, Google is throwing caution to the wind and messing with success: It’s making […]
Harvard Prof: Deceptive Ads ‘Widespread’ On Yahoo’s Right Media
Ben Edelman, an assistant professor at Harvard’s Business School, forcefully argues that “Yahoo’s Right Media ad marketplace features widespread ads exactly designed to deceive.” In his lengthy article he offers 10 examples and lots of specific documentation of the kinds of deception he alleges. The ad types in question feature the following kinds of copy […]
Facebook’s New Chief Operating Officer, Ex-Google VP, Sandberg
Facebook announced Sheryl Sandberg as the new Chief Operating Officer of Facebook. Sandberg worked at Google for six years as Vice President of Global Online Sales & Operations. Sandberg will join Facebook on March 24, 2008 and is responsible for helping the company scale its operations and expand its presence globally.
LookSmart CEO David Hills Resigns
A recent SEC filing reports that LookSmart CEO David Hill announced his resignation on July 26th, to be effective as of yesterday. LookSmart swiftly appointed Edward F. West, the current chair of its board of directors, to take over for the time being.