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SearchCap: The Day In Search, April 3, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Search Retargeting Is Bridging The Gap Between Search & Display Recently, Harvard Business School published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising. While […]

Barry Schwartz on April 3, 2013 at 5:01 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

How Search Retargeting Is Bridging The Gap Between Search & Display
Recently, Harvard Business School published a working paper, Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising. While I won’t go into all of the details and findings from this paper, I want to focus on a few of the findings and explore some overarching themes: How Search Retargeting Bridges The Gap Between […]
Google, Microsoft Keynoting SMX Advanced – Register Now, 50% Of Tickets Sold
Year after year, SMX Advanced delivers the most influential personalities in search marketing as keynote speakers. This year is no exception. Google’s spam team lead Matt Cutts will take questions directly from the audience in his “You&A” keynote, an SMX Advanced tradition. Bring your questions and don’t miss the opportunity to meet Matt! Highlighting the […]
Bing Ads To Launch In Australia And New Zealand
Bing announced today that it will be launching Bing Ads in Australia and New Zealand. Australia site, BandT.com, is reporting that the launch date will be in July. Bing Ads is partnering with Mi9, a digital media company in Australia that is a joint venture between Microsoft and Nine Entertainment Co. Bing’s search ads will […]
Link Seller Linking To You? Google Says You Won’t Benefit From It.
Matt Cutts, Google’s head of search spam, posted a 90-second video on what happens if a site that is selling links also links to your site. In short, Matt Cutts explains that when sites that sell links (with Google knowing about it) link to you, Google won’t pass value from that link seller website. So, […]
Google Upgrades Its Google Places Dashboard With Google+ Local Integration
Google has begun a staged upgrade of its Google Places Dashboard — the backend tool that allows local businesses to manage their business information that appears in Google’s search results. A new dashboard that looks much more like the current Google (and Google+) aesthetic, and also offers some new functionality, will be available “over the […]
Yes, Google Says It’s Having Problems Listing iTunes Preview Pages
Yes, it is harder to find pages to iTunes apps in Google. But no, the company says, it’s not part of some nefarious plot. Rather, Google’s having technical problems gathering iTunes Preview pages, an issue it’s working to solve. Google has confirmed the issue, saying: We’ve been having some issues fetching pages from the iTunes […]
Google Partners With Nixle To Deliver Local Emergency Alerts & Response Information
Google Public Alerts has broadened its service through a new partnership with Nixle, a company that contracts with public safety agencies to send alerts via cellphones and social media networks. Police, fire, and emergency management agency alerts will now appear when a Google search or a Google Maps search is performed in an area with […]