Why Google Business Profile address changes can disrupt local rankings
Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.
Topic: Hawaii
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
Google AI Overviews spiked during March 2025 core update
More queries in the entertainment, restaurants, and travel industries are triggering Google's AI Overviews since the core update.
How to master user intent with SEO personas
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.
How to make search and PMax campaigns complement each other
Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.
5 useful GA4 dashboards for local SEO
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
Google Business Profile robocall scams are increasing
New report finds scammers are ramping up efforts to trick business owners into paying for help with free Google Business Profile listings.
Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.
Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist
Born in Oakland, California, Korematsu was imprisoned at the Central Utah War Relocation Center at Topaz, Utah in 1942.
SearchCap: Google’s quality updates, link building & agenda for MarTech Europe
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience Oct 11, 2016 by Glenn Gabe In the second installment of his two-part […]
SearchCap: PPC tips, link structure & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimizing your internal link structureAug 24, 2016 by Dave Davies SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide […]
SearchCap: AdWords preview tool, Moz layoffs & AdWords Express
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz trims product line to focus on search, lays off 28% of staffAug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made […]
SearchCap: Google vote, AMP errors, Bing Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new state-by-state voting guide for “how to vote” searchesAug 16, 2016 by Amy Gesenhues Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with […]
SearchCap: Google AdWords design, Yelp & TripAvisor & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: New AdWords interface rolling out to more usersAug 10, 2016 by Greg Finn Google has confirmed the rollout of the new user interface to more AdWords users. SEO and the […]
Duke Kahanamoku Google Logo Honors The Legendary Surfer On His 125th Birthday
The "Ambassador of Aloha" and Olympic gold medal winner introduced the world to surfing.
SearchCap: Yahoo Tests New User Interface, 7 Things To Do Before Hiring An SEO & Training Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Experimenting With A New User Interface The website All Google Testing reported today that Yahoo is experimenting with a new user interface. The report claimed Yahoo’s experimental interface mirrors that […]
Google’s Latest Search Trick: “As The Crow Flies” Distance Calculation
Move over, pandas. Fly away, hummingbirds. Waddle away, penguins. Google has a new animal friend: crows. But unlike its past associations with the animal world, this one isn’t about SEO or algorithms — it’s a new search trick that adds distance calculation to Google’s OneBox feature. (The OneBox is where Google often presents immediate answers […]
Utah Has Highest Google Usage, West Virginia The Lowest
Ad network Chitika has released a new tool that provides a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. Google is the only search engine for now; combined Bing and Yahoo usage can be inferred by simple math. The company says it will be adding other […]
Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware […]
CheapAir.com Mobile Voice Search Not Very “Natural”
Several sites are touting a new voice search feature on the CheapAir.com app. The company says that it uses the iPhone’s own speech recognition capability on the front end, but then does some semantic parsing on its side to deliver flight search results. I tried the app and found that its voice search fell quite […]
WebmasterWorld Sold To Jim Boykin’s Internet Marketing Ninjas
One of the more popular Webmaster and SEO forums, WebmasterWorld, has been sold today to Jim Boykin’s Internet Marketing Ninjas. Jim Boykin has been acquiring several forums this year, including all of the Developer Shed network including SEO Chat forums and Cre8asite Forums from Kim Krause Berg. Cre8asite Forums has been around since 1998 as […]
SearchCap: The Day In Search, August 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google’s Synonym Matching Increasing? How Searchers & Brands Can Be Both Helped & Hurt By Evolving Understanding Of Intent In the beginning, Google matched the words in a searcher’s query […]
Keyword Classification: Understanding The “Why” Of SEO
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the "why" part of the optimization process?
Search In Pics: Chrome & Android Toys, Street Views Hawaii & Twitter #Comfort
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
The Hideous Site: An Allegory For Oddities In Local Search Results
The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since the top dog could command a substantially higher yearly profit as a result. The competitors’ products weren’t all that different, and their potential customers didn’t have the expertise to tell the difference, either. Their relative […]
Bing Is For Doing Things It Tells You Not To Do
“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.” I first saw the ad on Sunday when watching the Mad Men finale and […]
The 2011 Santa Tracker Review, From NORAD To Your Phone!
It’s Christmas Eve! Santa Claus is on his annual trip of delivering presents to good little boys and girls around the world. Time also for our annual tradition, telling you how to track Santa using the internet, by smartphone and even through good old-fashioned voice telephone calls. NOTE: If you’re looking for the latest information […]
New Facebook Sharing Controls Undermine Google+ Privacy Advantage
There will be extensive discussion and debate today about whether the broad and welcome array of new privacy, tagging and sharing controls on Facebook are or aren’t a response to Google+. I directly asked Facebook that question and was told that the new features have nothing to do with Google+ and have been in the […]
Google Maps Vs. Bing Maps: Summer Vacation Planning Showdown
Wouldn’t it be great if there was one mapping service that offers everything you need to plan a trip to somewhere you’ve never been? Sure, map sites are generally pretty similar. You can see maps, find business listings, get driving directions, see images and stuff like that. But it’s actually more complicated than that. At […]
Study: Facebook Ad Click-Throughs Declining
Click-through rates on Facebook ads only averaged 0.05% in 2010, down from 0.06% in 2009 and well short of what’s considered to be the industry average of 0.10%. That’s according to a Webtrends report that examined 11,000 Facebook ads, first reported upon by ClickZ. Meanwhile, the price of those clicks is increasing, rising from $0.27 […]
SearchCap: The Day In Search, January 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Homepage Gets More Modular, Customizable Google has redesigned the homepage for its AdWords advertiser interface in an effort to bring more relevant, customized information up front for marketers. The main […]
Bing Travel Now Offers Destination Comparison Tool
Some day, the McGee family is going to pack our bags and hightail it to Hawaii. We’ve never been there and would love to spend a week or two on the beaches, in the mountains, and enjoying the weather. But we have no idea which island to visit. Sound familiar? Maybe you want to to […]
Clickability & Search Engine Friendly Web Design
Clickability, or perceived visual affordance, is a key element of search-engine friendly website design. How do searchers and search engines perceive clickable and unclickable elements?
Google Revamps Image Search, Debuts Expanded Image Search Ads
Google announced a new image search UI and new Image Search Ads today. Barry wrote about the new UI last week. Consumer image search is much improved in several respects while the new Image Search Ads opens up ads on Google Images to all advertisers. It had been essentially limited to retailers with image feeds […]
SearchCap: The Day In Search, November 10, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEM Lessons From The Fall Of The Berlin Wall Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we […]
Hawaii Joins The Google Street View Union; Microsoft Updates Look Of Bing Maps, Adds Features
Google has now added Hawaii to Street View, making it the 50th and final US state to be included in the Maps image database. You can also get these images in Google Maps for Mobile. Google launched Street View a little more than two years ago, in May 2007. Since that time there has been […]
Hunch: A Real Decision Engine
Caterina Fake’s enthusiasm for her latest project is contagious. Hunch is now open to the public, but it’s still three days pre-launch when we talk and, at this point, about the only uncertainty is how best to describe it in all the media interviews she’s doing. Phrases like “Q&A community” and “knowledge tool” are mentioned, […]
Satya Nadella Keynote At Bing Search Summit
Satya Nadella, SVP of Microsoft’s Online Services Division, gave the morning keynote at the Microsoft Search Summit. It was an introduction to and tour of Bing and adCenter upgrades and improvements. Nadella began with a review of the search market and its growth. He was initially apologetic to the audience about Microsoft’s market share. He […]
Google Latitude Turns Maps (For Mobile) Into Social Tool
Google Latitude is now live, a new service from Google that allows you to send your location to Google Maps and share it with friends via many mobile phones (not the iPhone yet, but that’s coming). Some might call the just-launched Google Latitude (part of a new version of Google Maps for Mobile) “son of […]