Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
Topic: Hearst Corporation
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
This day in search marketing history: February 15
Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs paid and unpaid results (again) and more.
Google gets in on mobile ‘story craze’ with new AMP Stories format
New, visually rich mobile content format is designed to generate more engagement from users.
YP Joins Google’s Premier SMB Partner Program
YP is the largest of the major U.S. yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000 (mostly small business) advertisers. The company has now joined the ranks of the Google AdWords Premier SMB Partner Program. Also on the list are fellow publishers Dex Media, Hearst and hibu, as well […]
SearchCap: The Day In Search, May 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All Some in Israel are calling foul after images of what’s described as a “secret base” […]
iCrossing Tops Search Agency Revenue Rankings In Ad Age
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
Report: Google Acquires Ad Optimization Firm Admeld for $400 MM
In an apparent move to bolster its own ad sales efforts and provide services to large publishers, Google has reportedly made a $400 million purchase of Admeld, a company that builds technology to help ad sellers maximize the value of their inventory. Admeld has relationships with the Weather Channel, IDG TechNetwork, and large newspaper companies […]
Robbing Peter To Pay Paul: Report Says MSN Suffering For Focus On Bing
AdWeek and the NY Post are reporting that Microsoft’s use of its popular portal MSN as a traffic driver for Bing is compromising some of MSN’s partner relationships, angering internal sales staff and even costing the company revenue. The Post reports that “During the past quarter the mix of MSN headlines on its front page […]
Networks To Google TV: Talk To The Hand
TV is changing for better or worse. And perhaps sensing that their control over audiences and distribution is further slipping away and that their expensive programming is being reduced to mere “content,” the major broadcast networks are blocking access from Google TV. According to a story this afternoon in the Wall Street Journal: Full-length episodes […]
SearchCap: The Day In Search, June 3, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s AdSense For Mobile (Apps) Becomes Gateway To Other Mobile Ad Networks Google announced that its AdSense for Mobile Apps program would start allowing publishers and developers to work with third […]
Marin Gets D Round, Hearst Buys iCrossing
Playing out according to the rumor that surfaced a couple of months ago, media company Hearst has acquired marquee SEM firm iCrossing. The Wall Street Journal is reporting the acquisition price is about $325 million with performance and financial goals that, if achieved, “could push the purchase price above $400 million, according to other people […]
SearchCap: The Day In Search, April 20, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Announces Q1 2010 Earnings: Income Up 87% Yahoo announced (PDF) their first quarter 2010 earnings and showed a revenue increase of 1% and income increase of 87% from the first […]
SearchCap: The Day In Search, April 19, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Hires Ex-MSFT Blake Irving For ‘Product Vision’ One could argue that Yahoo CEO Carol Bartz cut lots of fat at Yahoo and stabilized the organization after a period of takeover […]
Publisher Hearst Ready To Buy iCrossing
Venerable search marketing firm iCrossing is about to be acquired by publisher Hearst, according to the Wall Street Journal: Under the deal, which is in the final stages of negotiations, iCrossing, one of the nation’s biggest independent digital-marketing shops, is likely to fetch about $375 million, plus bonus payments if it reaches certain targets, these […]
Big Brand Media Wants A Google Bailout
It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the […]
March 2008: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from March 2008:
SearchCap: The Day In Search, March 31, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Takes A “Shine” To Women 25 To 54
Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale, and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food, Shine […]
Four Newspapers Join To Create Another Local Network For National Advertisers
Newspapers have watched as “their” national advertisers have gone elsewhere online to get the reach and local placements that they provided almost exclusively offline. There have been several disappointing attempts in the past to build a national network of newspaper publishers: the failed New Century Network and the existing but arguably underperforming Real Cities and […]
Google News Adds News Videos
The Google News blog announced that they are now embedding videos within Google News from several sources. Google News currently syndicates videos from CBS, Reuters, and a number of local Hearst TV stations and uses YouTube’s player to display the videos within the Google News search results. Google says they will continue to add video […]