Share of voice: Why it matters for your brand and how to own more of the space
Share of voice shows how your brand stacks up. Learn how to calculate it, why it matters for SEO and marketing, and how to grow your digital presence.
Topic: Heat map
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
How to leverage neuromarketing for SEO
Learn how understanding the human brain can help elevate your SEO game and drive impactful experiences for your audience.
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.
Google My Business updates the directions heatmap in Insights reporting
Check out the new report that shows you where people requesting directions to your business are located.
SEM For B2B Companies That See No Value In Search
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic. Selling any website services outside of design to these high-ticket companies may seem impossible because […]
Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map
When using heatmaps to gauge interest levels for Google Local Carousel results, search marketer Matthew Hunt discovered that 48 percent of searchers surveyed clicked the Carousel results, while only 14.5 percent clicked on the map. Using the search term ‘Chicago Restaurants,’ Hunt asked 83 searchers to click on the area of the Google search results […]
Know Where You Are…To See Where You’re Going
I test a lot. Different ideas and techniques pour out of my brain; to be honest, some of them are utter crap. I learned the hard way not to take leaps without testing the takeoff and landing first. One step that seems to be overlooked when people are starting to test their own websites is […]
Milk Those Links For Rankings & Clickthrough!
Old school media people are increasingly vilified by those of us who wear skinny jeans and throw out references to social media as casually as we breathe, but I’m quickly discovering that they really have their heads on straight with one major point about links: they’re also good for traffic (ahem).
Summize: Using Heatmaps In Product Search Results
I wrote earlier this week about Wize a shopping comparison engine that aggregated millions of reviews to compile a “WizeRank” for each product, based on the total number of positive, neutral or negative reviews found on the web. Today Alex Iskold over on ReadWriteWeb takes a takes a look at Summize, a shopping search engine […]