Mobile SEO: What it is & how to win with mobile optimization
Mobile optimization is the process of improving your website and content for users on mobile devices.
Topic: HTML
Top 5 takeaways from the 2024 Web Almanac SEO Chapter
Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Page speed optimization: Everything you need to know
From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
Decoding Googlebot crawl stats data in Google Search Console
Dive into the lesser-known Crawl Stats reports, plus how to monitor Googlebot activity and identify actionable insights for enterprise sites.
Optimizing Largest Contentful Paint: 5 tips for a faster website
Learn new techniques to speed up your website and pass Google’s Core Web Vitals assessment.
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.
ChatGPT prompts for SEO: What you need to know
Here's what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Google Search may now use OG title for title links
Google added a 9th source that Google Search may use for title links.
Multinational SEO vs. multilingual SEO: What’s the difference?
Dive into the distinct nuances between multinational and multilingual SEO, plus strategies to enhance your website’s international reach.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
Driving traffic to gated content and paywalled sites: SEO tips + examples
Explore SEO tactics to effectively market premium content and drive site traffic while preserving the value of your gated assets.
Improving content quality at scale with AI
Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
Structure, consume, learn and retire: Google’s pattern of learning
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
7 tips to improve your website speed in 2024
Learn what you can do to improve the page load time and Google Core Web Vitals of your website.
Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
How to optimize Google Core Web Vitals with real user data
Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric.
Search Engine Land’s Periodic Table of SEO Elements goes interactive for 2024
The new interactive version features 44 elements in seven groups – Content, Architecture, Code, Credibility, Links, User and Performance.
4 SEO tips to elevate the user experience
Integrating SEO into your CX strategy can improve organic visibility and rankings. But don't let it overshadow user-centric design.
Best of SearchBot: Guide me through a technical SEO audit
We ask Search Engine Land's SearchBot how to carry out an effective technical SEO audit.
How to speed up site migrations with AI-powered redirect mapping
Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to help you save time.
9 of the best custom GPTs for SEO in the GPT store
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
Periodic Table of SEO Elements
Search Engine Land’s Periodic Table of SEO Elements (originally known as The Periodic Table Of SEO Ranking Factors when it debuted in 2011) is a globally recognized and widely used tool designed to help you understand the essential elements of a winning SEO strategy. This resource is ideal for helping those new to SEO, as […]
Google says search result snippets primarily come from page content, not other sources
Google removed references to rich results the snippet control help document.
How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
12 SEO pitfalls to avoid during a website platform migration
Learn how to safeguard your website's SEO performance during a platform migration with these tips for a smooth transition.
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
How SEOs can detect and address user data leaks
Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection.
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
30 ways enterprise organizations can grow SEO with limited resources
Learn how to distribute SEO responsibilities, use AI to increase productivity, build internal SEO expertise and more.
How to build SEO into a new website from the ground up
Launching a new website takes more than just design and content. Infuse SEO into each stage of the process, from strategy to launch.