Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
Topic: IAB Tech Lab
Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative
Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, Internet Brands, and more.
Google hits back at report criticizing the Privacy Sandbox
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
SearchCap: Cortana integration efforts & content accessibility
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft seeks more Cortana distribution, deeper integration on Android, iOS Jan 18, 2019 by Greg Sterling We’re heading toward a voice-first world for publishers, retailers and brands. Leveraging Amazon search ads […]
SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compare 17 top SEO tools and platformsDec 18, 2018 by Digital Marketing Depot Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, […]
SearchCap: Google search bar, new rich snippets & Bing partner program
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program shifting to calendar-year qualificationsDec 3, 2018 by Robin Kurzer The change will take effect in January. Google launches Q&A structured data for Question & Answer pagesDec 3, 2018 […]
SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Updated: The big list of Google Easter eggsOct 9, 2018 by Chris Sherman We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th […]
SearchCap: Bing Ads rolls out new bidding strategies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies Jul 30, 2018 by Ginny Marvin A campaign only needs a minimum of 15 conversions within the past 30 days […]
SearchCap: SMX Advanced session recap, audience targeting, Google pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create the perfect ad with audience targeting Jun 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson […]
SearchCap: Google tests AMP labels, AdWords personalization & understanding user intent
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing AMP label in Search ads Jun 8, 2018 by Ginny Marvin The label is showing on some text ads with AMPed landing pages. Advanced AdWords Strategies to Personalize Experiences […]
SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Introducing Search Engine Land’s ‘Guide to PPC’May 24, 2018 by Ginny Marvin Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, […]
SearchCap: Google shorter snippets, Google review notifications & paid search tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it shortened search results snippets after expanding them last DecemberMay 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have […]
970×90 – Super Leaderboard
The 970×90 is an ad unit that is 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboard. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. It was intended to upgrade the […]
Google announces ads updates for app developers at Google I/O
Google says 94 billion apps were downloaded from Google Play last year.
SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling Apple must succeed in AI if it is to remain competitive with rivals. […]
SearchCap: Google image bug, starting SEO & AdWords keyword matches
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix reverse image search bugJan 15, 2018 by Barry Schwartz “Pages that include matching images” section is not showing image thumbnails as it should. 3 ways to kick-start your […]
SearchCap: Target partners with Google, Capture leads with calls & 50M Local Guides
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Target expands voice-commerce relationship with Google to battle AmazonOct 13, 2017 by Greg Sterling Retailer joins Walmart in climbing aboard the Google Express. Google now has 50M Local Guides adding content […]
SearchCap: Bing fact checking, Google mobile tips & Bing agency awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awardsSep 15, 2017 by Amy Gesenhues Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency […]
300×50 – Mobile Banner
What is a 300×50? The 300×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 300 pixels wide by 50 pixels tall. This ad size is known as a Mobile Banner or Smartphone Banner. It is the little brother of the 320×50, which is known as a Mobile Leaderboard. A 300×50 ad unit is most commonly […]
SearchCap: Bing Ads keyword tool, SEO cost & Twitter AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads retiring Campaign Planner in favor of Keyword PlannerJul 7, 2017 by Ginny Marvin Keyword Planner will take over at the end of July and offer most of the same […]
SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Supreme Court orders Google to de-index site globally, opening door to censorshipJun 28, 2017 by Greg Sterling Decision is dangerous to free speech and the free flow of online information. […]
SearchCap: Bing local bots, Yelp conversion & Google I/O recap
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The […]
Ad Sizes For Website Owners
If you have decided to add online advertising to your site, the next step is to decide which ad sizes, in particular, you want to add. This is a long term decision as it is impractical to redesign your site every time you change your mind about including an ad unit. Our ad size guide […]
What Ad Networks Want
It’s not exactly the plot of a Rom-Com, but what ad networks want is to make money from you, and to do that they have to make money with you. Signing up with an ad network is a partnership you enter into, and being thus there is some work you should do on your end to […]
468×60 – Banner
What is a 468×60? The 468×60 ad unit is a now-defunct IAB standard ad unit with the dimensions of 468 pixels wide by 60 pixels tall. The 468×60 was retired in 2011 by the IAB. This ad size is confusingly called a banner, which likely stems from it being one of the first ad units, […]
300×600 – Monster MPU
What is a 300×600? The 300×600 ad unit is an IAB standard ad unit with dimensions of 300 pixels wide by 600 pixels tall. 300×600 ads are also known as a Monster MPU, Half Page Unit (HPU) or Filmstrip. The 300×600 ad can be run in its own ad slot but is more commonly set up as a multi-sized ad slot […]
160×600 – Skyscraper
What is a 160×600? The 160×600 ad size is an IAB standard ad unit with dimensions of 160 pixels wide by 600 pixels tall. This ad size is known as a skyscraper ad, a super skyscraper or sometimes a wide skyscraper. The 160×600 ad size is generally placed on the side of a page, so as to show users an ad as they scroll […]
120×600 – Skyscraper
The 120×600 ad unit is a now-defunct IAB standard ad unit historically referred to as a skyscraper. The skyscraper size was 120 pixels wide by 600 pixels tall. The 120×600 skyscraper ad size was retired in 2011 by the IAB. The skyscraper ad size has now been changed to 160×600 (which is sometimes called a super-skyscraper or […]
Preparing My Site
When making your own website you are free to design it however you want. If you try to be too different, however (and for example put your menu on the bottom of each page), you will soon learn that people will feel confused and your traffic will struggle as a result. This is because the […]