The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
Topic: IOS
eBay goes AMP, sign it might break out past news?
eBay adopting AMP for their transaction-based site may signal that Google might push out AMP well beyond article and news-oriented content.
SearchCap: Machine learning, content marketing & search rankings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Machine learning for large-scale SEM accountsJul 1, 2016 by David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he […]
SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
Google Maps Android users get multi-stop directions & new Your Timeline features
Currently available only on Android, Google says the new features will be coming soon to iOS.
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
SearchCap: Google time filters, local search reporting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is removing the custom date range search filter for mobile usersJun 17, 2016 by Barry Schwartz Mobile searchers on Google will no longer be able to use the custom date […]
SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search analytics report adds the ability to compare queries Jun 16, 2016 by Barry Schwartz You can now compare one search phrase to another in the Google Search Analytics report […]
Now you can edit text ads and address disapprovals in Bing Ads apps
Make quick fixes and updates to Bing text ads right in the iOS and Android apps.
Apple Maps becomes a platform with new extensions for third-party apps
The move parallels Apple's decision to open up Siri and Messages to developers.
Apple brings Siri to Mac, new exposure for non-Google search engines
Soon, you will finally be able to search the web from your Mac desktop -- and Google won't be a default provider.
Android launcher and search engine Evie “reimagines” the mobile home screen
Company wants to offer a better home screen and help users get things done across apps and the mobile web more efficiently.
SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
Apple gets into the SEM business with paid-search for app developers
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.
Bing News launches PubHub, a portal for news publishers to submit their sites
Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion.
SearchCap: Bing Ads upgrades, Google & Yahoo testing & SEMPO board
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads to support Expanded Text Ads: Shows new ads creator UIJun 7, 2016 by Ginny Marvin Advertisers will be able to run AdWords’ new longer text ad format on Bing, […]
Bing Ads now accepting signups for Shared Budgets pilot
Automatically redistribute budget across multiple campaigns.
SearchCap: Google AdWords hack, SEO ROI & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: True performance baselines & ROI for SEO without attribution modelingMay 31, 2016 by Chris Liversidge How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search […]
SearchCap: Google iOS app, food and brand queries & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google App for iOS gets AMP content & sports highlights in Now cards May 27, 2016 by Amy Gesenhues Google says today’s improvements for its IOS app will save users a […]
Google App for iOS gets AMP content & sports highlights in Now cards
Google says today's improvements for its IOS app with save users a combined 6.5 million hours this year.
SearchCap: 2 trillion Google searches, AdWords announcements & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now handles at least 2 trillion searches per yearMay 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s […]
Google AMP has reached 125 million documents & is expanding to apps & recipe pages
AMP is growing and expanding. Here's some of the latest information from Google's Richard Gingras at Google I/O.
SearchCap: Google mobile-friendly tool, Bing Ads editor & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches their new mobile-friendly testing tool May 17, 2016 by Barry Schwartz Google revamped the mobile-friendly testing tool after its launch back in November 2014. Bing Ads Editor 11.0 debuts […]
SearchCap: Gboard SEO, Google PLAs & Project Tango
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Product Listing Ads officially launch in Image search, among announcements for retailers May 16, 2016 by Ginny Marvin New features for Local Inventory Ads and an update on Purchases on […]
SEO for Gboard? How Google’s new keyboard search for iOS ranks content
There's a new SERP in town, the search engine results page generated by Gboard. And it's not just mobile search results reformatted in a horizontal layout.
SearchCap: Google sitemaps, Gboard ads & Sitelink card ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bug? Google Sitemap index counts drop across Search Console reportsMay 13, 2016 by Barry Schwartz Many publishers and webmasters are seeing huge drops in the reported index count in the Google […]
Google: “No current plans” for ads in Gboard
But the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads.
SearchCap: Google mobile friendly, Search Console update & Bing Ads bans
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]
Google launches iOS keyboard that lets you search in any app & more
Gboard, a new keyboard app for iOS, was launched today by Google to enable searching directly in your iOS keyboard - without leaving the app.
SearchCap: Google Trips app, Bing image search app & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. […]
Bing app for iOS brings image-based searching to iPhones
Image search feature has potential to be quite useful, but needs improvement.
Google testing purple “Ad” label in Maps
The ad label matches the advertiser's pin on the map.
SearchCap: Google TV, AdWords annual livestream & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some […]
Report: Google is testing trending topics in auto-complete search results
A new Google experiment was captured by Mashable's Samantha Murphy Kelly showing Google showing trending searches in their auto-complete.
SearchCap: Google expands Featured Snippets, penalizes free product reviews & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s manual action penalty this weekend was over free product reviews Apr 12, 2016 by Barry Schwartz The mass Google manual actions for outbound links were related to the warning Google […]
SearchCap: AdWords visuals, search pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned […]
SearchCap: Google mobile-friendly warning, Bing HackerRank & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature […]
Google My Business iOS app now lets business owners manage holiday & special hours
Google has updated the iOS version of their Google My Business app to let you set holiday hours, but the app seems to have frozen for me.
Dark search, dark social & everything in between
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.
SearchCap: Google quality raters guide, search console bug & movie times
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ accounts no longer required for leaving local reviews in Google Apr 4, 2016 by Barry Schwartz Google revamped the interface to add reviews on local results and dropped the Google+ […]