SearchCap: Google mobile friendly, Search Console update & Bing Ads bans

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s mobile-friendly algorithm boost has rolled out
  May 12, 2016 by Barry Schwartz

  The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.

• Google’s ban on payday loans estimated to cost millions in lost ad revenue
  May 12, 2016 by Ginny Marvin

  Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year.

• SEM ad copy tips that you may find scary
  May 12, 2016 by Brett Middleton

  Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.

• Google Search Console metrics now deeply integrated into Google Analytics
  May 12, 2016 by Barry Schwartz

  Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.

• Pull Google Maps traffic data into AdWords with this script library
  May 12, 2016 by Russell Savage

  Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.

• The true value of technical SEOs
  May 12, 2016 by Patrick Stox

  While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.

• Google launches iOS keyboard that lets you search in any app & more
  May 12, 2016 by Barry Schwartz

  Gboard, a new keyboard app for iOS, was launched today by Google to enable searching directly in your iOS keyboard – without leaving the app.

• Bing Ads bans ads from third-party tech support services
  May 12, 2016 by Ginny Marvin

  Citing “serious quality issues,” Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers.

• Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest
  May 12, 2016 by Digital Marketing Depot

  Enter the 8th Annual SMX Biggest Search Geek Contest! The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and hotel accommodations […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Pinterest to become an affiliate’s best friend again
• NFL expands deal with YouTube & agrees to bring more footage to its YouTube channel
• The SEO risks & rewards of buying multi-location companies
• How Instagram is winning brands’ video budgets despite “controversial” sales strategy
• Petplan CMO says the many 4-legged loves of her life inspired the pet insurance brand
• Callidus’ cloud platform gets wired up for the Internet of Things
• Google Analytics replaces Search Engine Optimization report with Search Console report
• Marketers, rejoice! Today is National Fibromyalgia Awareness Day, National Limerick Day, National Nutty Fudge Day and National Odometer Day
• The ABM view from the other side of the pond
• Flattr Plus: Publisher savior or unwelcome benefactor?
• Google and Bing each institute bans on ads in the name of consumer protection
• Marketing’s new balance: Customer connection vs. data and performance
• MarTech Today: Kayak’s voice-enabled travel search, Google’s “tap to translate” feature & Zarget’s browser plugin-based CRO tool
• Report: FTC looking at reopening antitrust investigation against Google
• Facebook’s paid Live deal terms restrict publishers from selling sponsored streams
• Adobe pumps up its Marketing Cloud

Search News From Around The Web:

Industry

• Google Hosting Next Google Dance in Tokyo, Japan, thesempost.com
• Revisiting My Yahoo Investment: A Declining Search Business – yhoo, Seeking Alpha
• The Google Dance Is Coming To Japan, Search Engine Roundtable

Local & Maps

• Google Earth Imagery Update – Cyclone Fantala, Google Earth Blog

Searching

• Beyond Siri: The AI revolution coming from the web, TechCrunch
• Google’s answer to Amazon’s Echo is code-named ‘Chirp’ and is landing soon, Recode

SEO

• For Spaghetti’s sake, don’t forget your redirects, sistrix.com
• Google Panda & Penguin Penalty Recovery Strategy: Focus on What Works, SEO Book
• LinkedIn SEO: How to Get your Profile Ranking, Ignite Visibility
• New Title & Description Lengths for Google SEO in Search Results, thesempost.com

SEM / Paid Search

• Building Successful PPC: Researching Keywords, Portent
• Building Successful PPC: Writing Engaging Ads, Portent
• How To Adjust For Seasonality In PPC, PPC Hero

Search Marketing

• Keyword research for your webshop, Yoast