Anyone entering the realm of search engine optimization is likely to encounter some questionable (aka “black hat”) tactics, or Toxins, as we call them in our Periodic Table of SEO Factors. These are shortcuts, or tricks, that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were […]
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category pages.
Do you use Google Tag Manager or custom JavaScript with structured data? You will want to read this.
The longtime developer and SEO is working to bring the disciplines together.
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Here are 5 tips from our SEO community we think are worth a second look.
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads.
Bing's Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.
The most meaningful speed metric depends on how users interact with your site, said Google's Martin Splitt.
By the end of this year, Google will stop indexing Adobe Flash.
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google's core algorithm updates.
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.
Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development.
No special action necessary for webmasters.
Head or body, Mueller explains that Google can read both just fine.
The new amp-script component offers more feature flexibility and interactivity.
JavaScript redirects are followed similarly to server-side redirects, Google explained.
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
The new section aims to provide beginners with an overview of how Googlebot processes JavaScript.
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more.
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills.
How to prepare your company for Google's new customer journey for search.
There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.
When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search bots).
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
Googlebot has been upgraded and should now be able to crawl more modern web sites with less of an issue.
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.
Latest update lets publishers create Stories without HTML, CSS or JavaScript experience.
Google may be able to fully crawl more advanced and modern web apps sooner than you thought.
To be announced in more detail next week at the AMP Conference, Google is adding JavaScript support to AMP.
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to consider.
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.