Mitigating technical SEO issues by empowering engineers
Engineers are at the forefront of web development. Here's how their understanding of technical SEO can be transformative for an enterprise.
Topic: JavaScript
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
Margin-based tracking: 3 advanced strategies for Google Shopping profitability
Don't settle for basic revenue metrics. Implement margin-based tracking to uncover high-profit opportunities for your Shopping campaigns.
Microsoft Ads pilots UET Insights dashboard with new traffic data
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
A guide to diagnosing common JavaScript SEO issues
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.
Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead
Blindly following enterprise SEO best practices isn't always effective. Learn how to achieve incremental wins through collaboration.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
Microsoft Ads to launch UET Insights dashboard with new traffic data
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
You can now use Google Bard to help you code
You can use Bard to help you code up some Python scripts to automate some of your daily SEO or PPC tasks.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
How to set up an offline conversion import from Salesforce into Google Ads
A step-by-step guide for importing conversions from Salesforce into Google Ads to help you analyze lead quality from paid search campaigns.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
This day in search marketing history: March 6
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
International SEO: How to avoid common translation and localization pitfalls
Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls.
Why SEO should be a product
Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
How to optimize Core Web Vitals in 2023
Follow these tips to pass Google’s page experience requirements and rank higher than your competition.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
This day in search marketing history: January 12
Google Panda becomes a core ranking signal, plus: R.I.P. link command, Google Japan’s PageRank penalty expires and more.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
This day in search marketing history: January 2
Google uses paid links and thin content to promote Chrome, plus: why people click on search ads, search quality raters guidelines and more.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
15 ways to secure your WordPress site
Protect your WordPress website from harmful cyber attacks. Follow these tips to keep hackers at bay and secure your SEO performance.
Are you using an accessibility overlay to help disabled users? Don’t!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
7 tips to turn Google’s Search Essentials into strategy
Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance.
Performance Max import and 6 other new Microsoft product updates
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Google no longer recommends using dynamic rendering for Google Search
Google now says this is a workaround and not a long-term solution.
SEO is marketing
SEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available.
Bad website design: Bad for SEO, UX and business
Are these design elements slowing your download times and keeping your website from doing what you need it to do: earn you more business?
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Google documents how to inject canonical tags using JavaScript
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
Google Chrome’s Topics API test going public July 1
Advertisers using Google AdSense to monetize their websites may soon see the initial trail go live, but can opt-out.