Topic: Kara Swisher

SearchCap: Google SEO Myths & Yahoo Default Search On iPhone

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone […]

SearchCap: The Day In Search, February 3, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Brings Search Funnels Attribution Modeling Tool To AdWords Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are […]

SEO

Where Yahoo Might Again Compete In Search: Mobile

Kara Swisher on Friday broke the news that Yahoo was working on two internal (no longer) secret initiatives to get Yahoo back into organic and potentially paid search and thereby separate from Microsoft. Yahoo CEO Marissa Mayer has been critical of the Search Alliance with Bing and its impact on her company. The Search Alliance […]

A Yahoo-Facebook Search Partnership? Reality Check Time!

The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance […]

SearchCap: The Day In Search, May 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least […]

SEO

Report: Scott Thompson To Step Down As Yahoo CEO, Ross Levinsohn To Step In

Kara Swisher at AllThingsD is reporting that embattled Yahoo CEO Scott Thompson is going to step down for “personal reasons.” Swisher has one or more “moles” inside the company and consistently gets inside information — which generally turns out to be correct. Thompson’s “personal reasons,” as we all know, are: misrepresenting that he had a […]

SEO

Yahoo Confirms 2,000 Employees Getting the Axe

After several days of rumors, first reported by AllThingsD, Yahoo confirmed this morning that it’s restructuring and laying off 2,000 employees: Today, the company will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or phased transition. Yahoo! expects to realize […]

SearchCap: The Day In Search, March 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Pending Layoffs Put Final Nail In Yahoo Search? Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next […]

SEO

Will Pending Layoffs Put Final Nail In Yahoo Search?

Whatever is left of Yahoo Search — and, frankly, that’s unclear at this point — might be gone completely within the next couple of weeks. At AllThingsD today, Kara Swisher is reporting that Yahoo is planning substantial layoffs as early as next week, with a company restructuring to be revealed the week after that. Swisher, […]

SearchCap: The Day In Search, February 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Paid Search Uncertainty Principle In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely […]

Google’s First Hired Employee, Craig Silverstein, Quits

Kara Swisher reports Google’s first employee, Craig Silverstein, has decided to leave Google after about 14 years at the company. He is leaving Google to join the Khan Academy. Craig helped Google’s co-founders, Larry and Sergey, build the original Google search engine. He did this while in the Stanford University dorm rooms. Now he has […]

SEO

With Carol Bartz Out As CEO, Yahoo Needs To Find Its Own “Steve Jobs”

The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired. When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama. Both confronted crises and high expectations. Both have seen goodwill erode and give way to disappointment. Low Employee Approval The task of both chief […]

SearchCap: The Day In Search, June 1, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google +1 Analytics Coming Soon; Here’s What To Expect Although webmasters can install the new Google +1 button on their websites today, it may be a little while before the expected […]

The Top 10 Things Eric Schmidt Revealed At D9

Google executive chairman Eric Schmidt just finished being interviewed at the D Conference by Kara Swisher and Walt Mossberg, and there were a number of interesting revelations that came out. I thought a list of highlights was in order. The highlights below are roughly listed in the order they came up during the interview, rather being […]

Live From D: It’s Google No-Longer-The-CEO Eric Schmidt

I’m at the D Conference in here beautiful Rancho Palos Verdes, California. Google executive chairman Eric Schmidt is to be interviewed by our fearless host Walt Mossberg and Kara Swisher. Let’s see what he has to say. Postscript: See The Top 10 Things Eric Schmidt Revealed At D9 if you want the less stream-of-consciousness view […]

SearchCap: The Day In Search, March 3, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask Launches Local Conversations iPhone App Ask.com noticed some interesting behavior happening on its Q&A iPhone application. People were trying to have “conversations” in the comments area of the app, according […]

Microsoft & Facebook No Longer Friends After Employee Poaching Accusations

Kara Swisher reports Microsoft is considering taking legal action against Facebook for allegedly poaching their employees. Facebook recently hired Microsoft’s global ad sales head Carolyn Everson. That sparked a deeper look at how Facebook may be going after Microsoft’s talent. And Microsoft may potentially use legal action to prevent Everson from working at Facebook. It […]

Gender And Tech Companies: Where Are The Women?

Google’s Marissa Mayer is profiled in a Q&A interview in Newsweek. It’s both about her past and about women in technology — why there are so few of them in Silicon Valley engineering roles. Mayer says she never really encountered any obstacles as a female computer science/math student at Stanford. She also discusses Google’s early […]

Google To Buy Groupon This Week In $5 To $6 Billion Deal?

Whew. The rumors of a Google-Groupon deal are getting hotter. Yesterday, there was a report the deal was done for $2 billion. Today, there are two reports that negotiations continue with a price of $5 to $6 billion being discussed. Back on November 19, the first report of a Google-Groupon deal came out from Kara […]

SearchCap: The Day In Search, November 19, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them Over the past few months I’ve focused my articles for Search Engine Land’s Analyze This column on helping […]

Report: Google May Buy Groupon

Kara Swisher reports Google is looking at Groupon as a possible acquisition. She said she has “multiple sources” close to the deal that say Google is very interesting in making a bid on Groupon. Google did not confirm the rumors but did reply to Kara’s press request in Google fashion: Per usual, we don’t comment […]

SearchCap: The Day In Search, November 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Robert Louis Stevenson Treasure Island Logo Saturday, November 13th is Robert Louis Stevenson’s 160th birthday. Robert Louis Stevenson is a famous writer including some works Treasure Island, A Child’s Garden […]

SEO

More Yahoo Layoffs Coming Soon

There are many rumors that Yahoo is going to be doing a mass layoff soon. TechCrunch believes there will be a 20% layoff across the board, although Yahoo denied it. Kara Swisher said it is more like 10% and only impacting the product group at Yahoo. The product group has about 6,500 people, so a […]

SearchCap: The Day In Search, October 1, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pulls Dead Body Images From Street View Brazil Google has removed Street View images in Brazil that showed dead bodies on local streets. One image showed a partly-covered body lying […]

SearchCap: The Day In Search, August 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot On Sphinn: Using Excel For SEO, Paid Links, Link Building Strategies & More Every day, your peers in the search industry are reading and voting on articles that are shared […]

Steve Jobs At D8: The Search Engine Edition

Steve Jobs’ interview at the D8 conference last night was widely covered and live-blogged. He covered lots of ground, from competing with Android, to rejecting Flash, Apple TV and AT&T’s network. Below I discuss selected (mostly search-related) parts of the lengthy interview. Putting to rest a very persistent rumor, Jobs said that notwithstanding Android and […]

SearchCap: The Day In Search, July 1, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Book Search Now With Cloud Tag The Google Book Search Blog announced a neat new feature that allows you to peek into the book via what is known as a […]

SearchCap: The Day In Search, June 29, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Long Tail of Paid Search Account Effort If you spend enough time sitting at your desk in summer, you can go slightly insane. That aside, daydreaming sometimes leads to back-door […]

SearchCap: The Day In Search, May 28, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New Wave Of Ambition I’m in the Google Wave press conference, following a dizzying keynote — dizzying, at least, after a night of little sleep. As he did yesterday Google […]

Bartz Talks About MSFT Deal, Google & More At D7 Conference

If Microsoft brings “boatloads of money and the right technology,” Yahoo would be willing to strike a long-rumored search deal. So said Yahoo CEO Carol Bartz at the D7 Conference today, where All Things Digital’s Kara Swisher interviewed her on stage. Bartz followed up that statement by saying Microsoft would need “biiiig boatloads of money” […]

SearchCap: The Day In Search, May 18, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Streamlining Mobile Experiences Discontinues “Smartphone App” Until a couple of months ago, Yahoo had a range of mobile products and experiences in the market: Go, oneSearch, oneConnect and mobile web. […]