SearchCap: The Day In Search, May 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia
While Google’s new smartphone bot has been announced, it does not appear to be widely deployed yet; at least that is what I said during a recent presentation in Sydney, where I had the pleasure of meeting Alistair Lattimore (Al). Al does CRO, SEO and agency management for Mantra Group, which is the second largest […]
- 5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era
I have been fielding a lot of calls from sites big and small that believe they got hit by Penguin, Google’s “over-optimization” algorithm. Or maybe it was Panda? Who knows? Traffic is down and everybody is freaking out. I have a particular soft spot in my heart for the small, local businesses that have been […]
- Second Google-Sponsored Legal Report Argues Government Would Lose Antitrust Case
Google is playing a sophisticated form of “head games” with antitrust regulators. A second legal report-cum-brief (embedded below) has appeared. It argues that antitrust challenges against Google are likely to fail because Google’s critics’ arguments lack legal merit and/or make little sense from a policy perspective. The report was written by lawyers from the Ammori […]
- 4 Alternatives You Need To Consider Beyond AdWords
While there’s no arguing with the fact that Google’s Adwords program is the dominant player in the PPC industry, it’s by no means the only option when it comes to paying for website traffic. In fact, the size of the Google Adwords program creates a number of challenges for “small-time” webmasters. The service’s immense popularity […]
- Majestic SEO Announces New Link Metrics: Trust Flow & Citation Flow
Majestic SEO announced a new set of link metrics they came up with that should give Google’s PageRank metric and SEOmoz’s MozRank a run for their money. Majestic SEO’s new metrics are named Flow Metrics and are grouped into two categories; trust flow and citation flow. Citation Flow is a number of predicting how influential […]
- Report: Scott Thompson To Step Down As Yahoo CEO, Ross Levinsohn To Step In
Kara Swisher at AllThingsD is reporting that embattled Yahoo CEO Scott Thompson is going to step down for “personal reasons.” Swisher has one or more “moles” inside the company and consistently gets inside information — which generally turns out to be correct. Thompson’s “personal reasons,” as we all know, are: misrepresenting that he had a […]
- Google’s Happy Mother’s Day Logo (2012 Edition)
Google has a special animated logo on their home pages worldwide to celebrate Mother’s Day. Below is both the animated and static version of the Mother’s Day logo. A special Happy Mother’s Day to all the search geek Mother’s out there! Google is not the only search engine with a logo, Bing, Yahoo and others […]
- Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess
Apple’s Siri search feature for the iPhone 4S thinks the Nokia Lumia 900 is the best phone ever? Actually, it’s Wolfram Alpha that thinks this, based on all of four user reviews. While it’s a chuckle that Siri seemed to be recommending the Nokia, it’s a better reminder that Siri itself doesn’t answer questions but […]
- Google Expands AdWords Bid Simulator To The Campaign Level
Advertisers have long been able to simulate the results of bid changes at the keyword and ad group level, and, now, they can do so at the campaign level, as well, Google has announced. The change will allow advertisers to model changes even when there’s not enough data to do so at the keyword or […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Wins 750+ Domains From Cybersquatter Who Wants ‘Google’ Trademark Canceled
- Weekly “Best Of Twitter” Digest Coming To Your Inbox
- Embrace Science And Big Data: The Attribution Revolution
- New Interim CEO Levinsohn Tries To Rally Yahoos After Major Shakeup
Search News From Around The Web:
Business Issues
- Sources: Google Is Close to Buying Meebo, AllThingsD
- How Google Developers Use Ubuntu, Ubuntu Vibes
- Facebook Said Set to Finish Taking IPO Orders Tomorrow, Bloomberg
- Google-Backed Offshore-Wind Grid Gets Environmental Review, Bloomberg
- Judge Decides Oracle and Google Will Battle Over Damages, Wired
Local, Maps & Mobile
- Americans Now Spend More Time On Facebook Mobile Than Its Website, TechCrunch
- LinkedIn Releases Official Windows Phone App, thenextweb.com
- Videos Go Missing From Google Maps Pages, Search Engine Roundtable
- What Should You Tell A Client When Google Loses Their Reviews – A 4 Part Plan, Mike Blumenthal
Link Building
- An Unintended Side-Effect of Google’s Hunt for Bad Links, Barry Adams
- How to Get Rid of Unwanted Backlinks, Search Engine Watch
Paid Search & Contextual
- Google AdSense Ad Review Center Missing Ads?, Search Engine Roundtable
Searching
- Our New Modern Look, Google Scholar Blog
- How does a Searchengine measure its own relevance?, SISTRIX Toolbox
SEO & SEM
- Google’s Freshness Algorithm in Action, Small Business SEM
- 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence, Search Engine Watch
- A Global Approach to Google Places, State of Search
- An Idiots Guide To Rich Snippets, Schema & Microdata, Verve Search
- Google Insights for Search for PPC, PPC Hero
- Google Penguin Update? Nope, Search Engine Roundtable
- Google Vs. Naver: Why Can’t Google Dominate Search in Korea?, Link-Assistant.Com
- How to Improve Productivity When Working with AdWords, Search Engine Journal
- Penguin Update Renders SEOmoz & Majestic Link Data Unreliable For Link Cleanup, Branded3
- Penguin, Panda, it’s not that black and white…, Yoast
- Project Management for SEO (2012 Edition!), SEOmoz
- The Worst Kept “Secret” in Local Search: My Thoughts on the Impending Plus-Places Merge, Mihmorandum
- What You Ought to Do If You’ve Been Punished by Google’s Penguin Update, quicksprout.com
Web Analytics
- This Is How You Easily Setup Actionable Google Analytics Dashboards, Search Engine People
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