SearchCap: Google cross-device retargeting, science datasets & JavaScript SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google to roll out cross-device retargeting
  Sep 26, 2016 by Ginny Marvin

  Cross-device remarketing for signed-in users will roll out over the next few months.

• Case study: JavaScript blocking Google’s view of hreflang
  Sep 26, 2016 by Sam Gipson

  Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.

• Google adds new schema named “Science Datasets” for marking up scientific or government data
  Sep 26, 2016 by Barry Schwartz

  A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.

• How to register to vote Google doodle marks National Voter Registration Day
  Sep 26, 2016 by Amy Gesenhues

  Today’s animated Google doodle surfaces the state-by-state voting guide Google launched in August.

• Google brings store visits to Google Display Network, debuts cross-device retargeting
  Sep 26, 2016 by Greg Sterling

  Google says that it can deliver 99 percent location accuracy at 200 million stores globally.

• Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
  Sep 24, 2016 by Greg Sterling

  SMX East workshop on Monday takes a deep dive into all things local search.

• It’s your last chance to save £200 on MarTech
  Sep 26, 2016 by Search Engine Land

  At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates. MarTech will be held 1-2 November in London, […]

• Read Gartner’s “CMO Spend Survey 2015-2016: Digital Marketing Comes of Age”
  Sep 26, 2016 by Digital Marketing Depot

  See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. This definitive survey of over 300 top marketing organizations reveals the areas where business are increasing funding for marketing efforts that drive profits and produce digital results in a multichannel world. Read the results and analysis […]

• Avoid the 7 deadly sins of mobile performance marketing
  Sep 23, 2016 by Digital Marketing Depot

  Are you struggling with advanced targeting, conversion discrepancies or post-install events? Download this white paper from TUNE to learn how to avoid the seven most frequent pitfalls that keep mobile ad networks from being successful. Pitfalls such as: not taking the time to set up device targeting; wanting to target everyone; and setting up too […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• With brains like Einstein’s, who needs marketers?
• Plan device-specific user experience strategies with Google AdWords’ bid modifier
• See how 13 leading SEO software platform providers stack up
• What’s the Google AdWords Health Score and how is it different from existing tools?
• 3 tips for tracking response to industrial tradeshow print ads and landing pages
• Writing a Yelp review that won’t get filtered
• What marketers can learn from governments on social
• How many videos top publishers post daily to Facebook, YouTube
• The 3 things to look for in a customer-centric marketing tool
• MarTech Today: Bombora’s self-service for surge intent data, Google Penguin’s update & Apple’s Echo-like Siri assistant
• Google (finally) launches cross-device retargeting
• With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
• Getting the most from the Forrester Wave and Gartner Magic Quadrant

Search News From Around The Web:

Local & Maps

• 10 Years Ago Today -The 7 Steps for Local Listing Success at Google (& Yahoo), Mike Blumenthal
• Google Maps Local Pack & Map Listings Testing Light Blue Colors, Search Engine Roundtable
• Taiwan wants Google to censor satellite imagery, Google Earth Blog

Link Building

• 7 Strategic Decisions You’ll Need to Make for Your Link Building Campaign, Search Engine Guide
• Google Penguin 4.0 Fully Rolled Out?, Search Engine Roundtable
• Information gathering for linkbuilding outreach, Builtvisible

Searching

• Biz Stone on the future of search, TechCrunch

SEO

• Penguin 4.0 Update, SEO Book
• Trust as an SEO Ranking Factor: Why It Matters, Stone Temple

SEM / Paid Search

• Google Tests Hotel Booking Ads At Top vs Right, Search Engine Roundtable
• Use The AdWords Reports Tab With Authority, PPC Hero