Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP breaks out of news into the main Google search resultsAug 2, 2016 by Greg Sterling The company says that AMP pages will not receive a rankings boost. New Google help […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads to support Expanded Text Ads: Shows new ads creator UIJun 7, 2016 by Ginny Marvin Advertisers will be able to run AdWords’ new longer text ad format on Bing, […]
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s manual action penalty this weekend was over free product reviews Apr 12, 2016 by Barry Schwartz The mass Google manual actions for outbound links were related to the warning Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The real impact of Google’s new paid search ad layout on organic searchMar 29, 2016 by Winston Burton We’ve heard a lot about how Google’s changes to its paid ad display […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link building is a human endeavorMar 22, 2016 by Andrew Dennis The secret to getting valuable, high-quality links? According to columnist Andrew Dennis, it’s one-on-one interaction with another person. Evangelizing organic […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”Feb 16, 2016 by Matt McGee Two executives refute recent reports that Wikipedia is planning to build its own search engine to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sorry, No Emoji Allowed In Google PLAs (Frown Face)Feb 5, 2016 by Ginny Marvin The emoji moment was short-lived, if already technically not allowed. AdWords App For Android Now Supports Universal […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New US Presidential “Candidate Cards” Are A Disaster For Google’s Search QualityJan 28, 2016 by Danny Sullivan An experiment to allow US presidential candidates to have an unprecedented guaranteed spot at […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gears Up For 2016 Elections: Launches Candidate Pages, Political Index & TimelineDec 8, 2015 by Amy Gesenhues Bing says its “Election 2016” search experience is the first of several election-related […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops Change Location Search Filter From Search ResultsDec 1, 2015 by Barry Schwartz Google seems to have dropped yet another search tool/filter, this one for location settings. Search Spend Rose […]
Most search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How I Saved $1M Using Negative Keyword Lists Oct 2, 2015 by Carrie Albright Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda 4.2 Is Still Rolling Out Oct 1, 2015 by Barry Schwartz Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Site URL In Knowledge Graph Box Sep 25, 2015 by Barry Schwartz Google has added a hyperlink to the brand’s web site in the knowledge graph box. A Guide […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 4 Reasons Organic Search Is BetterSep 9, 2015 by Kristine Schachinger Getting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search, Content & Customer Experience – Moving Prospects From Awareness To ActionSep 8, 2015 by Jim Yu To reach your SEO goals, your landing pages must map to search terms tied […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Major Billing Improvements & Consolidated Billing Arrive On Bing Ads A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. Is CTR […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Cortana For Android Available For Download Ahead Of Official Launch A few days ago, Microsoft’s digital assistant, Cortana, became available for download. This is not the official launch, and it’s not […]
The line between what is a natural link versus an unnatural link according to Google seems to keep getting pushed more.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes […]
Are you forgetting the "marketing" in your content marketing?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ultimate Guide To Bing Webmaster Tools Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools. Be Aware! SEO Might Help You Land […]
Google Capital backed Thumbtack's link penalty only lasted a week and now they are ranking just as well in Google. SEOs are calling this unfair.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links Thumbtack’s co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse […]
Thumbtack's co-founder confirms the company received a Google manual action for links, vows to take the necessary steps to reverse it.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports Quickly assess settings and performance across campaigns and ad groups. Coming Soon: “Now On Tap,” An Expanded Version Of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Apple May Launch Google Now Competitor At June WWDC Event New “Proactive” search capability built in part on earlier Cue acquisition. Google Won’t Say If Google Local Changes Due To […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Should Be Using Google Analytics Smart Lists For Remarketing Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Build A Customer-Centric Keyword Strategy Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they’re using, and use that intelligence to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz Open Site Explorer Adds Spam Analysis For Risky Links Popular SEO tool software company, Moz, launched a spam analysis feature within their link analysis toolset. 10 Practical Tips For Using […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s The State Of Link Building For SEO In 2015 & Beyond? The rules regarding link building are seemingly always changing, so columnist Jayson DeMers lays out thoughts about what’s safe, […]