Google Maps will show price ranges for US restaurants
The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends.
Topic: Local search
Announcing the Search Engine Land Awards 2021 Winners
The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.
Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads
The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses.
Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief
Plus, Neeva is in beta testing and Twitter's rumored community page feature.
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover penalties
Hijacked Google My Business listings appear to be a growing problem
GMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant.
Replay: The SEO gender gap and how to close it
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review integrity.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
The findings come from an analysis of 2.4 million local listings in over 30 business categories.
Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs
No longer merely a 'review site,' Yelp repositioning as a 'one-stop local platform' to communicate and transact with local businesses.
Google now enables GMB profile edits from Search and Maps [updated]
The company is seeking more SMB engagement by making updates easier and more accessible.
Google adds ‘last updated’ hours notification to GMB profiles
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate.
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening phase."
Chapter 7: User context signals & search engine rankings
Search results for a given query can vary from user to user. It’s not that everyone sees completely different results. Instead, everyone sees many of the same “generic” listings. But there will also be some listings appearing because of where someone is, who they know or how they surf the web. Search engines also try […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
Google turns on ‘mark a business temporarily closed’ for business owners on GMB
The tool is under 'Close this business on Google.'
COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis
Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
Apple’s big maps makeover now available across U.S., Europe coming soon
Apple Maps needs a 'breakout' feature. Could that be privacy?
Google confirms Nov. 2019 Local Search Update
Google added neural matching in local search, which is why many are seeing local ranking changes in the past month.
Survey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016.
Yelp adds new personalization features in bid to regain local momentum from Google
The new capabilities are the beginning of 'major product changes' according to the company.
‘Get a Quote’ button added to Google business local knowledge panels
If you have Google My Business messaging turned out, you may start getting more messages from searchers.
New site Hotspot Law like ZocDoc for lawyers
The startup is entering a mature vertical but one "in need of an upgrade."
Millions of fake Google Maps listings hurt real business and consumers
Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads.
Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge.
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice search?
Google offers improved GMB sign-up flow for service-area businesses
Improved process will make it easier to set up service areas on GMB.
Will Google Home Hub ever become a useful local search tool?
Just a few modest improvements would make Home and Home Hub more effective for local search.
SinglePlatform and Moz partner for restaurant SEO and content distribution
Each company will enable the other's customers improve visibility and local discovery in search.
SearchCap: Google’s filter bubble, live streams in search & exact match naming
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search now supports live streams with Indexing API, structured dataDec 5, 2018 by Barry Schwartz Do you live stream video content? Here is a new way to get more exposure […]
SearchCap: Google News update coming, local features & Search Console stats
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Digital work crisis — take the survey…Nov 5, 2018 by Search Engine Land You’re not alone. And we want to hear from you. MarTech Today and Workfront are conducting a survey […]
Google Posts added to local packs for some branded queries
Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.
Yext integrates local business listings directly into Amazon Alexa
Name, address, phone and hours, with more to come.
Google My Business Insights adds queries used to find your business
Learn how people find your business in Google Maps and local search within Google My Business Insights with this new report.
SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to survive Google’s new local search world May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an […]
Google My Business expands menu editor to support service menus
You no longer need to be a restaurant to add your menu of services to your Google local listings.
You can now add your business description in Google My Business
Add a business description to your local knowledge panel in Google My Business.
Google adding business descriptions in Google My Business & local panel
Business owners will likely soon have the option to write and edit descriptions that show up in Google's local knowledge panel.