How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
Topic: Data Studio
An agency veteran goes in-house to help build and lead a new PPC team
T-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.
SMX replay: Visualizing Auction Insights data for competitive intelligence
James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
Google Trends gets integrated into Data Studio via free third-party app
StrategiQ’s API fetches Trends data and returns it as JSON.
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Ask an SMXpert: New approaches in customization can build better analytics reports
Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.
SearchCap: Bing augmented reality & Quora targeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Augmented reality artist creates sculptures using Bing searchSep 21, 2018 by Chris Sherman At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random […]
SearchCap: SMX East benefits, US wireless carrier report, Bing Webmaster Tools & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Local inventory-based SEO strategy juiced rankings and sales for US wireless carrier Aug 23, 2018 by Greg Sterling Carrier saw an average ranking position of 1.9 for product queries and 5x […]
SearchCap: Ask an SMXpert, Stone Temple acquired, Google mobile results & more
From Search Engine Land:
SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 things Google Ads can now do automatically Jul 3, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ […]
Google Data Studio now gains 16 months of Search Analytics data
Now you can get 16 months of Search Analytics data in the Data Studio, Search analytics API and the beta Search Console reports.
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.
SearchCap: Google antitrust, Facebook local & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation […]
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Customizable, collaborative dashboards to arrive within AdWords
A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.
SearchCap: Google penalty, the KKK & Gboard
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Natural News was not banned from Google over fake newsFeb 23, 2017 by Barry Schwartz A Google webmaster violation is the reason this web site was penalized by Google, not because […]
SearchCap: Google algorithm changes, Google Maps lists & people also ask
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over the past week? Many webmasters […]
SearchCap: Google AdWords connects with Data Studio, Searchmetrics ranking factors & mobile popup study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio beefs up AdWords MCC integrationFeb 10, 2017 by Ginny Marvin A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting. Here’s how Google’s own […]
Google Data Studio beefs up AdWords MCC integration
A new "Manager Accounts" option lets MCC account holders select individual sub-accounts for reporting.
Google Data Studio now connects to Search Console
Build more flexible reports and combine Search Console data with other data sources.
SearchCap: Google local promo box, Moz integration & methbot
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? […]
2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now-dominant contribution to search.
Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
SearchCap: AMP live in Google, Bing partners with CBS & EU copyright
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search resultsSep 20, 2016 by Greg Sterling Google reiterated that the move does not include a rankings change. New […]
SearchCap: SEO vectors, Google data studio & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What is Google Data Studio and how can you use it?Sep 19, 2016 by Sherry Bonelli Currently in beta, Google Data Studio allows you to create branded reports with data visualizations […]
SearchCap: Google AdWords call conversions, links study & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Soon, import call conversion data into AdWords for better attribution & optimizationJul 20, 2016 by Ginny Marvin Tracking call conversions will no longer be limited to measuring call length. New Google […]
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
7 SEM experts weigh in on the biggest AdWords announcements
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
A guide to Google: Origins, history and key moments in search
Google, founded in 1998 by Larry Page and Sergey Brin, is the most popular search engine in the world, with a commanding market share of over 80% globally and just under 80% in the U.S. While we don’t have any figures direct from the company, it’s estimated that billions of searches – or trillions per […]