A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Topic: Data Studio
Major Looker Studio GA4 connector update adds 170 new fields
You can create improved reports thanks to Looker Studio's latest update – but you'll have to refresh your GA4 data sources first.
Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
This day in search marketing history: February 2
Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using Amazon's algorithm and more.
How to create an enterprise SEO monthly report
An enterprise SEO monthly report has metrics like ROI that your C-suite can understand. Learn how to create an enterprise SEO monthly report.
Top 10 PPC expert columns of 2022 on Search Engine Land
Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022.
SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more
SEO proved to be yet another challenging year with several big changes. Here's our recap of the year's most important SEO news and stories.
3 SEO tools to build for your clients in Looker Studio
Creating technical SEO auditing, keyword research, and link building tracking tools is easy with Google Data Studio. Learn how here.
How to get the most out of the Google Search Console API using regex
Learn how to extract the maximum amount of data from the GSC API and filter difficult URLs using regular expressions.
5 things your Google Looker Studio PPC Dashboard must have
Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio.
What is Google’s Looker Studio and how you can use it
Looker Studio lets you create branded data visualization reports and dashboards. Here's everything you need to know to get started.
4 advanced ways you’re not measuring SEO effectiveness – yet
Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics.
Google Data Studio now known as Looker Studio
Looker Studio Pro, a paid version, has also been announced.
A guide to Google Analytics 4 for marketing agencies
Everything you need to know to prep your clients for the change.
How GA4, data modeling and Google Ads work together
Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.
The complete guide to on-page optimization
This step-by-step guide will show you how to take your on-site optimization to the next level, create top-performing pages and achieve desired results.
21 PPC lessons learned in the age of machine learning automation
Here are some valuable insights and lessons that can help you manage your PPC campaigns to their maximum potential.
Google removes language in help doc calling hidden Search Console query data ‘very rare’
This change was made after a study showed on average about 50% of queries were removed from the reports.
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Why SEO must start with strategy, planning
Want to avoid spending a lot of time, resources and energy on SEO without results? Then you need an SEO strategy and plan.
The top five digital marketing courses in the U.S.
Even a savvy marketer needs to choose the perfect program to fit their needs
Google shares search traffic monitoring dashboard for Data Studio
Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector.
How to be a competitive paid search marketer in 2022
The paid search landscape is more competitive than ever. In a recent webinar, Ashley Fletcher showed how marketers can stay ahead of the curve.
How to turn data into insights and impactful SEO strategies
Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.
Google releases Data Studio Dashboard for Web Stories
Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.
Performance Max campaigns get support in Data Studio
Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
Is it time to completely rethink your keyword management process?
How many keywords are you managing right now, for how many clients?
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
Why we’re creating a new content experience for SMX
This year we're offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.
The Auction Insights Visualizer can turn your data tables into useful charts
The free, third-party tool can help you better understand how competitor behavior has changed over time.
Google Ads Report Editor gets a new look
The Custom report builder will feel a bit more like Data Studio.
Analytics Recommendations
If you’re looking for analytics recommendations then look no further than this helpful list of tools I have tested for your convenience. The below analytics platforms have all been tried and tested with data from The Online Advertising Guide itself. I can honestly say that all of the below tools are incredibly powerful and useful […]
Analytics Recommendation: Google Data Studio
Google Data Studio is a free product that you can use to easily create beautiful and powerful charts, dashboards, and reports. It plugs into most Google products for free (Google Analytics, Google Ads, Google Search Console, Google Sheets and more), and there are companies building connectors for other platforms all the time. If you want […]
Analytics Recommendation: Google Analytics
Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage […]
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.