Google expands Merchant Center loyalty features to 14 countries and AI surfaces
Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time.
Topic: Loyalty program
Google tests regional member pricing in Shopping Ads
Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, helping retailers localize promotions.
Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
Google adds loyalty programs support to organization structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
Google adds member pricing beta type to Merchant listing pricing structured data
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
5 ways loyalty programs help you maximize profits
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
Google updates Merchant Center product data specifications
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
Omnichannel loyalty: Crafting a seamless customer experience
Learn how your brand can thrive by embracing this strategy.
Bing revives its cashback program with Rebates
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.
Bing Ads offers agencies chance at prizes for accreditation, new accounts, more
The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]
Microsoft expands its Bing Rewards loyalty program to the UK
Bing's incentive program will also launch in France, Germany and Canada soon.
Google Flights now shows expected airfare cost increases & filter for hotel discounts
During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.
Bing Rewards Members Can Now Earn Credits On MSN.com
MSN's home page now has a new "Rewards" tab where users can redeem credits for gift cards, sweepstakes entries and more.
Bing Will Reward Seattle Seahawks Fans For Using Its Search Engine
In a first-of-its-kind partnership, Bing and the Seahawks will offer season tickets, travel and tickets to a road game, autographed gear and more.
Bing Celebrates Its 5th Birthday With A Walk Down Memory Lane & Extra Search Reward Credits
To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals of leveraging semantic search. Bing […]
Bing Rewards Program Now Available On iOS & Android Devices
Bing Rewards is going mobile starting today. According to a post on the company’s blog, the incentive program that lets users earn credits toward gift cards for brands like Amazon, Xbox and Dominos, is available on iOS and Android devices starting today, and will be “coming soon” to Windows Phone devices. Currently, iOS and Android […]
Bing Expands Local Business Portal: Group Deals, Virtual Punchcards & New Print Collateral
Google may have most of the local traffic, but Bing’s local business tools are running laps around Google’s. When it launched in April, the Bing Business Portal already had outdone Google with several important features. Now, a new set of tools that Bing added within the past couple weeks puts it even further ahead of […]
Bing Rewards Now On Bing’s Header Bar
Bing has added the Bing Rewards program directly to the top header bar of Bing’s search results. Now when you search on Bing, you will see the “Rewards” link and icon on the right of the “sign in” link. Here is a picture: Bing said that integrating this Rewards link into the header will give […]
Foursquare 3.0 Aims To “Redefine Loyalty”
Today Foursquare announced “Foursquare 3.0,” an enhanced version of its mobile applications that adds new content, features and options for users. There are new recommendations (“explore”) that take into account your check-ins and those of your friends and network. There has also been “a major overhaul to the leaderboard.” Finally the company hopes to “redefine […]
Vons Loyalty Card + Foursquare Check-Ins = Pepsico Rewards
Been checking in to the gym on Foursquare? That activity could earn you a free SoBe Lifewater, the next time you swipe your loyalty card at a Vons grocery store. The chain has partnered with Foursquare so that check-in activity generates rewards, provided by Pepsico. Linking Your Accounts Vons is a supermarket chain that’s big […]
September 2010: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from September 2010: 1) What’s Up With The Google Balls Logo On The Google Homepage Today? – Visiting the Google homepage today may make you go “wow.” It has one of the most wild and explosive special Google logos I have ever seen. There are dozens […]
Microsoft Launches A New Loyalty Program: Bing Rewards
Prior Microsoft search loyalty programs, SearchPerks and Cashback, were retired. But maybe the third time’s the charm: today Microsoft is rolling out Bing Rewards Preview (beta). It’s a credit card or airline-style loyalty program that offers users credits that can be redeemed for products, gift cards or charitable donations. People must first install the Bing […]