9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Topic: Magento
Why no amount of SEO can fix a broken brand
Traffic loss isn’t always technical. See how reputation, inventory decisions, and leadership missteps quietly erode rankings and conversions.
4 times PPC automation still needs a human touch
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
Too many redirects: How to fix loop errors and protect SEO
Redirect chains and loops slow sites and hurt rankings. Learn what causes “too many redirects,” how to fix errors, and best practices for clean redirects.
Site migration SEO guide
Learn how to plan and execute a successful site migration without losing SEO traffic. Includes checklists, redirect strategies, and post-launch best practices.
How to analyze PPC performance metrics
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.
SEO implementation: A comprehensive guide
Here's a detailed framework for ensuring your SEO recommendations are adopted, even without CMS access or developer resources.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
5 biggest challenges for PPC marketers in 2024
Get insights into the major hurdles PPC marketers will confront this year, from evolving audience targeting to changing tracking requirements.
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
Top 5 data feed errors that can sabotage your ecommerce campaigns
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong.
Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief
Plus the Google algorithm updates continue, including a local search update.
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
Google announces ‘Virtual Webmaster Unconference’
It seems like there won't be any formal presentations, instead, expect an open dialog between Google and attendees.
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new CEO.
Learn how one startup doubled CPL and saved money
In this case study, a focus on keywords and cleaning up data to better understand CRO led to a 55 percent decrease in purchase CPA and larger deal size leads.
SearchCap: Google Trends, Yelp antitrust & Google lawsuits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
SearchCap: Google Merchant Center feed changes, Searchmetrics legal win & local search industry
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also […]
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google's direct upload support to end March 20, 2018.
SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as […]
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to […]
SearchCap: Google & Walmart, Yandex’s Korolyov & Local SEO
Below is what happened in search today, as reported on and from other places across the web.
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
SearchCap: Google’s Detailed Reconsideration Requests, Yandex Block Referrer & New AdWords Policy Center
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge […]
Google’s Free Trusted Stores Seal Program Opens To All U.S. Merchants
Google has been testing its Trusted Stores seal program since October of 2011, and now the program is opening up to all U.S. merchants with a self-service sign-up interface. Merchants who participate will have a “Trusted Stores” badge — which opens to provide information about the company’s shipping and customer service record — appear beside their […]
SearchCap: The Day In Search, January 30, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.