SearchCap: Google’s Detailed Reconsideration Requests, Yandex Block Referrer & New AdWords Policy Center

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Russian Search Engine Yandex Now 100% “Not Provided,” Blocks Referrer Data
  Yandex announced (in Russian) today that they have now went 100% secure, encrypting all search queries, resulting in a huge jump in the [not provided] count. This was first reported by Anna Oshkalo who shared a screen shot of her analytics detailed the bulk of her Yandex keyword data now shows [not set] or [not […]
• Up Close @ SMX Advanced: Amazing Paid Search Tactics
  Paid search continues to get exceedingly complicated, but the expert panel, the last session of this year’s SMX Advanced, blew the audience away with understandable and valuable tips. Amazing Paid Search Tactics & Tools featured four expert speakers, and it was the first time I’ve ever heard cheers and whistles after a PPC session. “I’m A Freakin’ Google […]
• Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile
  Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be […]
• 9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate
  Sometimes you can move the needle — and dramatically — outside of obsessing and laboring over obtaining improving rankings in search engines. Simply increasing your click-through rates on the organic rankings you’ve already achieved can increase sales and revenue, even without having to do some of the difficult things that could be necessary to inch […]
• Google Previews New AdWords Policy Center, Will Go Live September
  A new Policy Center will be coming to AdWords this September. Google says that policies will be streamlined and that there will be more transparency into why policies exist and what advertisers should do to comply. A preview of the updated Policy Center is live now. While most advertisers likely won’t be affected by the […]
• Screen Shot Of Google’s New Rejection Notices For Reconsideration Requests
  At SMX Advanced last week, Google’s head of search quality, Matt Cutts, announced that they will be revising their reconsideration requests rejection notices with more detailed responses in some cases. We’ve now located an example of the new rejection notices, as shared by @johnedwarddoyle with me on Twitter. The new notice has a new section […]
• World Cup 2014 Google Logo: Day 5 Goes To The Fans
  Today’s Google logo is another to celebrate the FIFA 2014 World Cup. It is the fifth in a series of World Cup logos Google has posted since the first one last week to mark the tournament’s kick-off. “The football/soccer craze is making waves for…just about everyone,” writes Google on its Google Doodle website to explain […]
• World Cup 2014 Google Logo Gets Father’s Day Treatment On Day #4
  Today’s Google logo continues the site’s celebration of the World Cup with a Father’s Day themed animated illustration as the tournament enters day four. The Google Doodle team has turned the two “Os” in Google into a father-son pair, each wearing matching green toboggan styled beanies. The father figure is sporting a mustache, while the […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Google: We’ll Be Giving More Feedback For Reconsideration Request & Other Search Changes
• Google Glass Reveals Its First 5 “Glass At Work” Certified Partners
• Hellmann’s #ReciTweet Campaign Offers Recipes To Fix “What’s In The Fridge” Disappointment
• Up Close @ SMX Advanced: Rethinking Retargeting
• Pearls Of Wisdom: Our 30 Favorite Tweets From #SMX Advanced 2014
• Digital Is Digital Wherever It Appears: The Road To Total Convergence
• New Twitter Test Allows Users To Embed Tweets In Their Tweets
• 3 Fool-Proof Email List-Building Strategies With Facebook
• For Major Brands “Engagement Has Plummeted” On Facebook
• New: Twitter All Access Program Launches To Help Businesses Advertise & Use Twitter
• Up Close @ SMX Advanced: Conversion Rate Rockstars
• #WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined

Search News From Around The Web:

Industry

• Microsoft Supercharges Bing Search With Programmable Chips, Wired
• Yandex to Acquire Auto.ru, Yandex.Company

Local & Maps

• Google Maps becomes second Android app to cross 1 billion installs, androidos.in
• Google Starts Promoting My Business With Personalized Direct Email & Hangout, Mike Blumenthal

Searching

• Google Account History, Google Operating System
• Search Startup Quixey Aims to be the Google of the App Era, MIT Technology Review

SEO

• You&A with Matt Cutts at SMX Advanced 2014 (& Where is the Penguin Update?), sugarrae.com
• Magento SEO Issues – A full list of Q&As, paulnrogers.com
• SMX Advanced 2014 – Seattle, White.net
• 4 Critical SEO Metrics For Searcher Happiness and SEO Success, Keylime Toolbox
• 6 Months of SEO & Marketing Done For You – Christmas SEO, bulldogsocialmedia.co.uk
• Did Google Finally Killed the SPAM from the SERPS? – Case Study, cognitiveSEO
• Did Google Really Push Out The Pay Day Loan Algorithm Or Was It Something Else?, Search Engine Roundtable
• How to Fix the Most Common Advanced SEO Issues – Part 1, ISOOSI Blog
• IPv6, C-Blocks, and How They Affect SEO, Moz
• The In-Depth Article Experiment Continues, Five Blocks
• What Should I Spend More Time On — Technical SEO or Content Marketing?, KISS Metrics
• Why good SEO equals good health, Vertical Leap
• Why Google Authorship is Crucial to Your Blog, Renegade Search

SEM / Paid Search

• 3 Steps To Quickly Reduce PPC Spend With Minimal Conversion Loss, PPC Hero
• AdWords Keyword Match Types, Cardinal Path Blog
• Bing Ads Video Gallery: How To, What’s New and More, Bing Ads Blog
• Ten Reasons Why Your Adwords Campaign Might Not Be Converting, Ian Spencer

Search Marketing

• Ch-ch-ch-changes: Why We Continually Run Ad Tests, 3Q Digital
• No more sneaky Wikipedia edits, PR firms promise, Marketing Interactive
• SMX Advanced 2014 Recap: Facing the New Realities, blog.dacgroup.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.