SearchCap: The Day In Search, June 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion

  It’s not a secret that I am a big fan of Google’s addition of product extensions and product listing ads to the Adwords platform. My last article about taking advantage of Google Shopping seems to be timely in light of recent events. As many of you might already know, Google will officially be transitioning to […]

• Baidu Agrees To Ad Revenue Sharing Deal With Apple In China

  Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts […]

• Bing Does Local Content Deal With Yelp

  Bing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the U.S.” The content appears on […]

• How Anomalies In Search Trends Could Change Your Product Roadmap

  By way of example, let’s talk about how search data can have a potential impact on your enterprise, when you share your findings with your product development teams. I recently ran a number of keyword reports for the Adobe SearchCenter product management team and I was shocked by what I found. What jumped out at […]

• Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6

  I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment strategy. Themonuclearly Renewing With Google The thermonuclear reference comes from the […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Nobody Tracks Web Users More Than Google & Facebook, Report Says
• Real-Time Bidding To Come To Facebook Ads
• Reddit Bans The Atlantic, Business Week And More For Spamming
• Which Comes First, The Site Or The App?
• DudaMobile: Restaurant Category Dominates Among SMBs With Mobile Sites
• Four Of The Internet’s Biggest Ad Sellers Join In Ads Integrity Alliance
• Apple To Reportedly Kill Off Ping, The Social Network For Music

Search News From Around The Web:

Business Issues

• AOL Management Wins Proxy Fight, Business Insider
• Facebook, Twitter, Google Lead Alliance to Clean Up the Internet, thenextweb.com

Link Building

• Post Penguin Recovery: Link Removal Strategy for Back Link Profile Clean Ups, SEOptimise
• The Impact of Authoritative Links, Mentions, and Shares on Rankings, SEOmoz
• The Inbound Marketer’s Guide to the Link Prospector, Search Engine People
• Unnatural Link warnings, Conspiracy theory?, David Naylor

Local, Maps & Mobile

• Ditching Google Maps not a problem for iOS developers, GigaOM
• Google Maps vs. Apple Maps: A Side-By-Side Comparison, Gizmodo
• Apple and Mapping?, blog.telemapics.com
• Apple’s Siri Buttons On Mercedes, BMW, Jaguar Steering Wheels? Automakers Think Different, Fast Company
• Work on NYPL Historical GIS Project Proceeding Faster than Planned, More than 7700 Maps Already Online, InfoDocket

Paid Search & Contextual

• AdSense now available for websites in Slovenian and Estonian, Inside AdSense

Searching

• Reference: MarkMonitor Launches gTLD Info Database, LJ INFOdocket

SEM Industry

• 71% Say SEO Companies Should Be Penalized For Bad SEO Tactics, Search Engine Roundtable

SEO & SEM

• Web Design: What Your Site Should Do about Rising Mobile Internet Use, BruceClay.com
• 6 PPC Optimization Tips For mCommerce Campaigns in 2012, PPC Hero
• AdWords Variation Matching is Live: Here’s the Initial Analysis, Certified Knowledge
• Are Google’s E-Commerce Changes a Good Thing?, internetmarketingninjas.com
• Customize account management with AdWords scripts, Inside AdWords
• How Many Long-tail Keywords Are There?, SEO Theory
• Introducing Agency Edge: a one-stop shop for Agency Education Online, AdWords Agency Blog
• Keyword Rich Domain Names – Their SEO Value & Invincibility, Search Engine Journal
• The Five Forces of Keyword Competition, Search Engine Watch

Video, Music & Image Search

• YouTube Tests a New Homepage Interface, Google Operating System