Matt Van Wagner shares what’s changed, what disappeared and what PPC still gets wrong
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Topic: Matt Van Wagner
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
But ideas differ on how it will affect the day-to-day work for paid search advertisers
Google’s updated phrase match simplifies keywords and worries advertisers
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
Next up: PPC experts join Live with Search Engine Land
We'll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term.
Entries are open for the 2019 Search Engine Land Awards
Through March 8, get Super Early Bird rates on your entry fees for the industry's most prestigious awards competition.
Search Engine Land adds technical, in-house SEO experts to team
Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events.
Exact match? Our contest to rename it for Google is sealed with an -ish
Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company's not-so-exact match.
Cast your vote: Let’s give ‘exact match’ real meaning with a new name
We're holding a totally unauthorized vote to rename exact match. Cast your best ideas!
Google’s latest close variants change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants.
SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
In our latest Marketing Land Live, listen in to clips from the "flash session" at SMX West as our panel answered audience questions about Google's dilution of exact match keywords.
Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative
On a tight timetable, Point It managed to execute successful, targeted campaigns to support a product launch on the US Microsoft Store.
Enhanced Campaigns & More: Our Top Paid Search Columns Of 2013
Paid search has long been a staple of Internet marketing, yet the SEM landscape continues to evolve at what seems a lightning-fast pace year after year. This past year was no exception, as 2013 brought with it a host of changes for paid search marketers. The most notable of these changes was arguably Google’s announcement […]
SearchCap: The Day In Search, November 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, That Wasn’t A Panda Update — But One Is Coming We’ve been hearing reports from within the SEO community that a significant Google update happened starting this past Friday throughout […]
SMX East 2012: Pumping Up Your Flabby PPC Pecs
Pumping Up Your Flabby PPC Pecs Presentations from SMX East, October 2012 OK, so the campaigns you’ve been running have been successful. But take a look in the mirror – wouldn’t it be nice to whip them up into better shape? Take advantage of new ad formats and targeting options that make them more appealing […]
SMX East 2012: PPC Analytics: Competitor Analysis
PPC Analytics: Competitor Analysis Presentations from SMX East, October 2012 It’s not enough to be brilliant with your own paid search efforts. You also need to have an intimate understanding of your competitors – their keywords, landing page and quality score strategies, campaign management efforts – everything that they’re doing to enhance their visibility and […]
SMX East 2012: The Mad Scientists Of Paid Search
The Mad Scientists Of Paid Search Presentations from SMX East, October 2012 It’s alive! Mwah ha ha ha! Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords, bidding strategies and other assorted parts into monster PPC campaigns. Attend this session to see how they’ve successfully enhanced paid search performance with rigorous […]
SMX East 2012: Maximizing Enterprise SEM
Maximizing Enterprise SEM Presentations from SMX East, October 2012 Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when different departments think they should “own” the process. This session explores the challenges of running […]
SMX Advanced 2012: Perfecting Your PPC Landing Pages
Perfecting Your PPC Landing Pages Presentations from SMX Advanced, June 2012 What does the perfect lead gen landing page look like? How about e-commerce? While perfection may be out of the question, we all know that even small performance gains can lead to big improvement in profits. In this session, we’ll dig deep into advanced […]
Amid Advertiser Complaints, Google Makes Changes To New AdWords Rotation Feature
It looks like the powers-that-be at Google are listening to thoughtful feedback like Matt Van Wagner presented just a few days ago in these pages. The company is making changes to recently-implemented AdWords rotation settings, and also allowing advertisers to opt-out of the auto-optimization altogether. As a reminder, in late April, Google said that a […]
Paid Search Fundamentals
Paid Search Fundamentals [flv:https://searchengineland.com/video_assets/bootcamp/paid-search.flv 364 264] Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This online class covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads. We’ll cover: […]
Search Marketing Boot Camp: Training Videos
Get up to speed on the basics of search marketing with our special training videos that cover the fundamentals: Keyword Research and Copywriting Search Engine Friendly Web Design Link Building Fundamentals Paid Search Fundamentals Keyword Research and Copywriting Christine Churchill The first step to success with any marketing campaign is to know your message. With […]
SMX East 2011: Ask The Paid Search Reps
Ask The Paid Search Reps Presentations from SMX East – NYC, NY, September 2011 Google has famously written that to be a paid search advertiser, "all that’s needed is five minutes and a credit card." While technically true, anyone who’s embarked on even a basic paid search campaign knows that you need to spend a […]
SMX East 2011: Ask The Paid Search Buyers
Ask The Paid Search Buyers Presentations from SMX East – NYC, NY, September 2011 Imagine sitting down with the internet’s equivalent of legendary advertising "mad men" David Ogilvy, Leo Burnett, Mary Wells… Now imagine asking them to describe the secrets of their success – how they create brilliant ads out of a few scant words […]
SMX East 2011: Best Practices with AdWords
Best Practices with AdWords Presentations from SMX East – NYC, NY, September 2011 As Google continues it’s amazing pace of updates and enhancements to AdWords, it means that paid search marketers need to work just as hard to keep up. Last year’s best practices are being trumped with newer, more powerful best practices. Come to […]
SMX East 2011: How To Create Great Text Ads
How To Create Great Text Ads Presentations from SMX East – NYC, NY, September 2011 The difference between a good ad and a great ad is like the difference between a pair of jacks and a royal flush – the great ad wins every time! In this highly-interactive session, you will learn the new best […]
SMX East 2011: Best Practices With adCenter For Bing & Yahoo
Best Practices With adCenter For Bing & Yahoo Presentations from SMX East – NYC, NY, September 2011 Now that Yahoo and Bing have a combined estimated 30% market share, you know you can’t ignore this appealingly large source of traffic – but you’ve also heard that you can’t just clone your AdWords campaign and expect […]
SMX East 2011: Best Practices For Paid Search Testing
Best Practices For Paid Search Testing Presentations from SMX East – NYC, NY, September 2011 This session centers around the actual process of designing, implementing and measuring the results of paid search tests. Key topics will include what can and cannot be tested, how to design robust tests and identify all the biases and underlying […]
SMX East 2011: SMX Boot Camp: Search Engine Friendly Web Design
SMX Boot Camp: Search Engine Friendly Web Design Presentations from SMX East – NYC, NY, September 2011 “I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. But when search engines collectively have more users than either Internet Explorer or Firefox, how can you afford to ignore how they […]
SMX East 2011: SMX Boot Camp: Paid Search Fundamentals
SMX Boot Camp: Paid Search Fundamentals Presentations from SMX East – NYC, NY, September 2011 Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices […]
SMX East 2011: Enterprise PPC
Enterprise PPC Presentations from SMX East – NYC, NY, September 2011 Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when different departments think they should “own” the process. This session explores the challenges […]
SMX Advanced 2011 Slide Video: Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter
Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter Presentations from SMX Advanced, June 2011 Google (and now Microsoft) place enormous emphasis on Quality Score, a formula that determines both the display position and ultimate cost of ads. Much has been written about Quality Score, but this session goes beyond common lore, and […]
SMX Advanced 2011 Slide Video: Paid Search: Advanced Testing & Reporting
Paid Search: Advanced Testing & Reporting Presentations from SMX Advanced, June 2011 This session centers around the actual process of designing, implementing and measuring the results of paid search tests. Key topics will include what can and cannot be tested, how to design robust tests and identify all the biases and underlying problems of testing […]
SMX Advanced 2011 Slide Video: Human Vs. Machine: What’s The Best Way To Manage Paid Search?
Human Vs. Machine: What’s The Best Way To Manage Paid Search? Presentations from SMX Advanced, June 2011 With the rise of so many new companies offering outsourcing, tools and systems for PPC management, it’s important for advertisers to have a good overview of leading tools and services, understand the economics, business issues, relative pricing models […]
SMX Advanced 2011 Slide Video: Amazing PPC Tactics
Amazing PPC Tactics Presentations from SMX Advanced, June 2011 What’s hot and happening with paid search? What’s not? Speakers in this session have had their fingers on the pulse of search advertising over the past year, and are prepared to discuss their insights into supercharging campaigns that the engines aren’t talking about. This session will […]
SMX Advanced 2011 Slide Video: Advanced PPC Analytics
Advanced PPC Analytics Presentations from SMX Advanced, June 2011 PC dashboards provide rich insight into how your campaigns are performing. But it’s possible to dive much deeper into the metrics that show how your campaigns are really doing, teasing actionable insights from data that can boost ROI and squeeze even more performance out of your […]