Is top-of-funnel content still worth it in 2027?
New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.
Topic: Mayo Clinic
4 signals that now define visibility in AI search
Rankings don’t guarantee visibility in AI search. Four signals determine which brands appear and how they’re described.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
AI sends 1% of website traffic – and most of it is from ChatGPT
ChatGPT tops AI referrals; AI highlights brands Google doesn't; and organic search still drives the most traffic, new benchmark report finds.
YouTube dominates AI search with 200x citation advantage: Data
AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
How volatile have Google rankings really been?
Rank volatility increased by 26% in 2024 – some industries saw even bigger spikes. Explore the data and insights.
60% of Perplexity citations overlap with top 10 Google organic results
With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.
How to create a guide that is optimized, useful and comprehensive
Use these tips and examples to create useful guides that build trust with your audience and earn search traffic.
What SEOs can learn about aligning with consensus as described in Google’s QRG
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.
Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief
Plus, Microsoft adds some nifty features to its Smart Page site builder.
SearchCap: Google AdWords texting ads, Google health expands & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords testing click to SMS ad extensionJun 17, 2016 by Barry Schwartz Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing […]
Paging Dr. Google: Google rolls out symptom-related direct answers on mobile
Google says it worked with a team of doctors, experts from Harvard Medical School and the Mayo Clinic to curate information.
Medical Professional Targeting Diagnosis: Psychographic Hot House
Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters and so on), medical professionals are the air […]
Google Introduces Rich Medical Content Into Knowledge Graph
Users will soon see deeper health information for more than 400 conditions.
SearchCap: The Day In Search, November 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: SEO’s Bad Reputation, Google ‘Pollutes’ The Web & More A news article about Google from The Guardian was popular last week on Sphinn, as was last week’s member […]
SearchCap: The Day In Search, November 5, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Does Away With “Sponsored Links” Label, Now Ads Are Labeled “Ads” A month ago, Google began testing labeling the AdWords ads as “ads”. Prior, Google labeled those AdWords ads as […]
SearchCap: The Day In Search, September 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forcing Some Searchers Into 20 Search Results For some searchers, Google seems to be forcing them into 20 or more search results on a page. By default, Google shows searchers […]
Bing Has A New Look, Now Hosts Deep Content In Search Results
While Bing is throwing a star-studded party to announce changes to its entertainment-based search results, there are several other changes that deserve a close look, not the least of which is the amount of deep content — including full articles with thousands of words — that Bing is now hosting in its search results. More […]
DMOZ: A Solid Directory Or The Great Pumpkin Of Search?
Love it or hate it, the Open Directory Project (ODP or “DMOZ”) always seems to creep into the conversation when we’re discussing links and/or SEO. Check any forum, social news or answer site and you’ll see a wide variety of opinions on the 11 year old directory and how it’s managed. When talking about the […]
NetBase Debuts “Semantic Search Showcase” With HealthBase
Netbase is an enterprise-facing software and search company that appears to have one of the most advanced search platforms in the market. Earlier this week during a briefing Netbase marketing and product VP Jens Tellefsen asserted that no other search provider in the consumer or enterprise segment was as advanced — an audacious claim. Tellefsen […]
Google Answers Your Health Questions With Health OneBox
Google launched Google Health back in February 2008. Today, Google is integrating Google Health content into the search results via the classic OneBox section of the page. You should be able to see the Google Health OneBox for medical related searches, such as for [asthma] or [diabetes]. Here is a screen capture of the OneBox […]
Meet Bing, Microsoft’s New Search Engine
The speculation is over. Microsoft’s search engine officially has a new name, Bing. The name, along with some new features, opens the latest chapter in Microsoft’s quest to best Google in the search engine wars. If you’re expecting Bing to be a Google-killer, reset your expectations. The most dramatic change, in my view, remains the […]
Live Blogging: Microsoft Searchification Day 2007
I’m sitting at the Microsoft conference center for Searchification Day. We’re within walking distance from the Googleplex, where I was for Google Searchology Day just a few short months ago. Searchology was all about Google’s unveiling of universal search, and interestingly, today could be seen as Live’s answer to that. As Nathan Buggia, Product Manager […]