SEOs, stop wasting time and focus on what really matters; Friday’s daily brief
Also, Google released its webspam report for 2020 and the new Google Ads API
Topic: Microsoft Advertising
Search Console: Is it every marketer’s favorite tool?; Tuesday’s daily brief
Plus, how to adjust your expectations and campaigns for iOS 14
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing API
Google Ads rolling out auto-applied recommendations
Auto-applied recommendations might save people time but it might not always be the smartest way to spend your ad money.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for advertisers.
The big Google zero click debate; who is right?; Friday’s daily brief
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Microsoft Advertising introduces more automation via ad suggestions with auto-apply
Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken.
Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review
Microsoft says it is committed to keeping the ads in Microsoft Bing fair and in compliance with its ad policies.
Do you know headless? And what brands fared well in the pandemic; Tuesday’s daily brief
Plus, how ad design impacts sales
Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief
Plus the Google algorithm updates continue, including a local search update.
Static headlines now available for DSAs in Microsoft Advertising
Marketers can now have full control over their ad text with Dynamic Search Ads
Key trends in PPC, reporting and analytics in 2021 and beyond
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in 2021.
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
Google might have to subsidize journalism, but not like this…; Wednesday’s daily brief
Plus, Microsoft is replacing CPC with eCPC by the end of April.
Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.
Microsoft Advertising now offers Filter Link Extensions
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond.
‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]
Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers.
Microsoft Advertising promotion extensions available in time for the holidays
Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Marketing that our collective future depends on
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose.
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses.
Bing rebrands as Microsoft Bing, expands Give with Bing
The rebrand includes new logos, and Give with Bing is now available in seven markets.
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Insights to reimagine your holiday 2020 planning
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.
Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers.
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC strategy.
Google opens image extension beta, adds countdowns to responsive search ads
RSAs are getting more features and functionality.
Google Ads app supports manager accounts
Get an overview of all your accounts on your mobile device.
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at Microsoft.
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
Google to sunset Gallery ads beta, focus on Image Extensions
Simple wins out. Image extensions and dynamic image extension betas will continue.
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging times
Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19
Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers.
Microsoft Advertising adds cookie-based experiment option
Cookie-based A/B tests will ensure that customers are only shown ads from either your experiment or original campaign.
Microsoft Advertising adds support for multi-account Google imports
The feature should save advertisers some time when extending their campaigns from Google to Microsoft’s ad platform.