Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers - but at what cost?
Topic: Microsoft Advertising
Microsoft to implement advertiser identity verification
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
How your PPC conversions will be impacted without privacy-first measurement
What happens if you don't build new measurement frameworks? Decreased PPC performance, for starters. Let's avoid this.
Microsoft, AT&T’s Xandr acquisition complete
Microsoft hopes to combine their audience intel and technology with Xandr’s powerful platform of assets.
Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)
Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences.
How to get better leads and conversions with Google’s AI
Get more control over Smart Bidding and max out ROI with value-based bidding.
Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
Microsoft Advertising brings cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
Microsoft Advertising extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
Mother’s Day 2022: 3 search trends to know
Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
AIOSEO WordPress plugin integrates Microsoft Clarity
What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience.
Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
Microsoft’s Automotive Ads get more placements, roll out globally
More placements may help businesses like car dealerships get in front of more potential customers.
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Russia-based advertisers can no longer reach global audiences on Google properties and networks
This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
Microsoft Advertising announces new ad type for service providers
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
Microsoft Advertising’s Ad Creator extracts site images for use in ads
Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.
Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
Microsoft Advertising extends Shopping campaigns to more markets
The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.
Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April
Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.
Microsoft Advertising nearly doubles available markets with 29 more countries
This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.
Microsoft Advertising launches Cruise Ads
Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.
Google launches revamped Search Ads 360
The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.
Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers
Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more sales.
How marketers can adjust to redefined keyword matching
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager
Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.
Microsoft earnings: Search, LinkedIn advertising revenue rise
Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
Microsoft Advertising CVP Rik van der Kooi announces departure
Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.
Microsoft Bing’s Shopify integration now live with buy now
After announcing a partnership with Shopify back in October, now Bing's search results are live with deeper integrations.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Advertisers can adapt to supply chain issues without pausing campaigns
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.