New Microsoft Bing Chat rolling out to mobile devices with voice search
This begins to roll out to some users on Bing and Edge mobile apps on iOS and Android.
Topic: Mobile app
New Microsoft Store Ads promote desktop apps on Windows devices
App developers will also be able to review performance reports and optimize campaigns for increased user engagement.
TikTok has launched an in-app ecommerce feature
The app is trying to compete with Amazon with a new feature now available in the US.
3 new tools to measure Google app performance and privacy
The new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.
Microsoft is now putting ads in Outlook mobile
Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space.
Twitter announces Product Drops for merchants
Merchants rejoice. You can now set up notifications to alert your followers when your brand drops new products.
7 updates coming to Google Performance Max campaigns
Google is bringing new insights, recommendations and in-store goals to Performance Max. Here's everything advertisers need to know.
Google removed App campaign placement data from Ads and AdWords API reports
To view these reports, Google recommends referencing the App Campaigns Brand Safety Placement report within Google Ads instead.
Google finally launches revamped Partners program
After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.
Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app
The new mobile app features can be used to identify emerging trends and act on them from anywhere.
Yelp’s new ad types aim to connect national advertisers to local users
Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.
Google Maps will show price ranges for US restaurants
The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness trends.
Yelp’s new home feed looks like a certain popular social media app
The new feed shows users Popular Dishes and Yelp Connect posts based on physical proximity to the business, the popularity of a dish in reviews and the recency of the content.
App advertisers can now use App campaigns for engagement without implementing deep links
The new option can cut down on developer support requests and takes users to the app homepage.
Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
Google Ads mobile app adds custom and performance insights notifications
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance changes.
Google rolls out App campaign type to re-engage existing users
Starting next year, App campaigns for engagement may also include a custom prompt for users in Search.
Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure.
Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million
TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify merchants to promote their products on the short-form video social network. The two companies also announced #ShopBlack to amplify Black-owned Shopify merchants on TikTok. Why we care. This marks […]
Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue
Snapchat pitches Platform Burst reach option for advertisers Snapchat is floating a new advertising offering called Platform Burst. The idea is to guarantee that “campaigns will reach at least 40% of their target audience 15 times” over a three or five day period, according to Digiday. Platform Burst campaigns can encompass different ad formats across […]
Google Ads app supports manager accounts
Get an overview of all your accounts on your mobile device.
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install outcomes.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months.
Optimization score comes to Google Ads app
And so does Dark mode.
Happy 15th birthday to Google Maps, the company’s second most important product
Google updates the app that embodies its commitment to local search.
Direct site navigation via voice arrives on iOS Bing Search app
The app also has a new look featuring a carousel of common search categories.
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
Google News app lets users access content in two languages
Personalization preferences are maintained across both languages.
As App campaign placements expand, Google Ads aims to improve asset combinations for app ads
App campaign advertisers might see changes to asset reporting.
Apple accused of favoring its own properties in App Store results
Apple says it has now adjusted its algorithm to reduce the visibility of the company's apps in key categories.
Reservations, AR navigation coming to Google Maps
The new features are aimed at making Maps a hub for travelers.
Google discontinues Trips mobile app
Users will be directed to use Search and Maps for their travel planning.
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and publishers.
Google expands App campaigns search inventory on iOS browsers
Conversions won’t be available via third-party tools.
RSA editing comes to Google Ads app
Negative keyword management is also now available in the app.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now
The new Google Ads Editor v. 1.0 has new look and new capabilities.
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000 budget.