App marketers can now upload customer IDs to AdWords for targeting on Google Display Network
The new bulk IDFA/advertising ID upload feature helps developers try to re-engage users on iOS and Android devices.
Topic: Mobile app
Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box
Now, you can use the "Send to your phone" feature directly in the Google web search results, not just in the Google map search results.
Google App Streaming Now Live For Many Apps Via Try Now Button
Google App Streaming is now live in the Android Google App search results. You can preview apps directly from the search results before downloading them.
Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a way to save local favorites for repeated use. Google […]
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
Android app update brings feature parity with iOS version, making common tasks faster and easier.
iPhone Users, The AdWords App For iOS Has Arrived
Check AdWords campaign performance, change bids and adjust budgets from your phone.
Yahoo Redesigns Home Page & App To Deliver Consistent Experience With More Relevant News
With its now nearly infinite news stream, Yahoo users no longer need to open news articles in multiple browser tabs.
SearchCap: Google Algorithm Update, Android Apps In Search & 16 Product Listing Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Core Algorithm Updates Continue As SEOs Notice Weekend Google UpdateJan 18, 2016 by Barry Schwartz Another Google update this weekend has been confirmed, but it is a core update, not […]
You Can Now Install Android Apps Directly From Google’s Search Results
Some Android users can install Android apps from within the mobile search results, bypassing a step to the Google Play store.
Google Maps For Android Gets “Driver Mode” Feature To Anticipate Your Next Stop
Only available to Android users, the new feature will be rolled out through the end of this week.
Microsoft Silences “Hey Cortana” In US Version Of Android App
An update to Microsoft’s Cortana app for Android removes the “Hey Cortana” hands-free activation feature. Updated December 20, the new version of the app lists three “what’s new” features: Improved app stability. Enhanced call and text features. Removed “Hey Cortana” feature for US market. “Hey Cortana” was reportedly removed because the feature disrupted use of […]
SearchCap: Google Search Console Updates, App Install Tracking & Knowledge Graph API
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes How It Logs Search Analytics Data As Of December 14, 2015Dec 21, 2015 by Barry Schwartz Google documents a change to how it logs data for the Search Analytics […]
Google Search Console Analytics Report Now Shows App Install Button Data
Google launched a new report for those who verified their apps with the Google Search Console.
Facebook Launches Events Discovery To Help iOS Users Find Nearby Events
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook's effort to improve the Events product.
SearchCap: Google Year End, Bing iOS App & Apple Closes Topsy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Provides An Interactive Bubble Level In Their Search Results Dec 16, 2015 by Barry Schwartz Google has a new feature where you can search for bubble level and use the […]
Bing iOS App Gets Barcode Scanner For In-Store Price Comparison, Uber Integration & GIF Support
Bing releases version 6.1 of their mobile app for iOS, bringing nice new and welcome features to the app.
Google Maps Rolls Out Upgrades For iOS: Gas Prices, Busy Times, Offline Navigation
Google has updated Maps on iOS so that its features are more in line with its Android sibling. The updated features, some of which have already been announced and rolled out, include offline maps and navigation, busiest venue/store hours and gas prices. While other mobile apps have offered gas prices in the past, this small […]
Google Search App For iOS Gets 3D Touch & Google Maps iOS App Gets Gas Prices
Google has updated the iOS search app and maps over the past few days.
SearchCap: Yahoo Search App, MindMeld Voice Assistant & Holistic SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App For iPhone Gets A Bit More “Now” With Personalized Content Dec 11, 2015 by Greg Sterling Yesterday Yahoo introduced an updated search app for the iPhone. It offers […]
Bing’s New “Menu Favorites” Feature Recommends Dishes Based On User Reviews
Local restaurant listings within the Bing app now include a "Menu favorites" section with top-rated menu items.
Google Now Taking Sign-Ups For AdWords iOS App Beta
Advertisers can apply now to start testing the iOS version of Google's AdWords app.
Google Android App Update Aimed At Musician, Actor, TV Show & Movie Searches
Google says latest refresh makes it easier to find info on things like song lyrics, movie casts, TV show recommendations and showtimes.
Google’s Year Of Change Hits Mobile Retail
How have recent changes in Google's mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.
Google Updates AdWords Android App To Include Video Campaigns
Advertisers can monitor video campaign performance and make bid and budget adjustments.
Install Rate Calculator
We have provided a useful Install Rate Calculator below to work out your Install Rate as well as derive the number of clicks and installs you would need to get a specific Install Rate. Feel free to experiment with different scenarios in order to help you better understand this metric. What Does Install Rate Mean? The Install Rate of […]
CPI Calculator (Cost Per Install)
We have provided a useful CPI Calculator below to work out your CPI as well as derive the number of installs and cost you would need to get a specific CPI. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPI Mean? CPI stands for Cost Per Install and […]
Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and […]
SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands App Indexing To Find & Stream App-Only ContentNov 18, 2015 by Barry Schwartz Google is now experimenting with nine Android apps to surface their app only content in the […]
Bing App Gets Refresh With Redesigned Homepage, Direct Answers & More
Users can now access bookmarks and search history saved within the app when working offline.
CPI Definition (Cost Per Install)
The CPI price is the amount paid per installation of an app on a mobile/cell phone. For example, if you booked a campaign to have your app installed 800 times at a CPI rate of $8 then each install would cost you $8 and in total, you would pay $6,400. CPI Definition CPI stands for […]
Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App
Use of app indexing will send searchers from Google into the Facebook app, but only on Android and not for all Facebook content.
Offline Search & Turn-By-Turn Navigation Come To Google Mobile Maps
Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and turn-by-turn navigation will be available offline. Today it’s starting to roll out this capability to Android users and later to iOS. Users will be able to search Maps offline and get directions with a weak or non-existent connection: You […]
Google News Editors’ Picks Now Contains App Links
After two months of asking Google News Publishers to add their app links in the Google News Publisher Center, the Editor's Picks is now showing App download icons.
Google Maps App Lets Users Add A New Business To The Map
Google integrates Google Map Maker directly into the Google Maps iOS App. This allows any user to quickly add a missing business to Google Maps.
Apple’s iOS 9: What Are The Implications For Search Marketers?
Apple's iOS 9 includes new technologies and features which may have implications for search marketers working on app indexing.
Google Releases Waze Version 4.0 For iOS Users; Android Coming Soon
Version 4.0 of Waze brings a new cleaner design, easier navigation, reporting, sharing and more to the popular navigation app.
Looking Ahead: The New Search Landscape
What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.
Google Search Is 4th Most Popular App & Growing Faster Than Facebook [comScore]
While not the hottest app in the news, Google Search usage and placement is scorching, according to a new report from comScore.
The Google My Business App Gets An Update
Check out the updated Google My Business App for Android -- iOS version coming soon.
SearchCap: Google Health, Google Maps Explore & Our App
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: The Search Engine Land App Now Live For iOS & Android Download the new Search Engine Land app, plus the Marketing Land sister app for iOS and Android devices now. Google […]