SearchCap: The Day In Search, August 22, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Brings Quora Content Into Its Social Sidebar

  Bing continues to expand the content that may show up in its social sidebar, with news today that its Quora integration is complete. The integration involves Bing showing top Quora contributors in the sidebar when there’s Q&A content on Quora that’s related to the Bing search term, much like the sidebar might show content from […]

• Germany Wants To Force Google To Pay License Fees For Links

  A report from GigaOm this morning discusses a ridiculous proposed “ancillary copyright” law in Germany that would compel Google — and others online — to pay to link to and excerpt any content from German publishers’ websites (e.g., newspapers). The law currently is in draft form and being debated by stakeholders and legislators. The “fair […]

• Google Panda Refresh On August 19th: Version 3.9.1

  Google has confirmed they have pushed out a Panda refresh this past Monday. This updated affected less than 1% of search queries and is a “minor” Panda refresh. We emailed Google, after hearing speculation of a Panda update and Google confirmed it by tweeting it. Here is that tweet: Panda data refresh this past Monday. […]

• What Do Audience Segments, 8-Track Tapes & Pay Phones Have In Common?

  Yup…you guessed it. Audience segments are going the way of the dinosaurs. This may not come as much of a revelation to search marketers, who wouldn’t dream of running a search campaign where they couldn’t see the performance of each individual search term and vary bids on each search term as needed. Search marketers know […]

• 3 Parts Of A Complete B2B Search Landing Page

  The ellipsis, or “…” is a written construct that means “you fill in the missing part.” In a quote, it means “something is missing here.” The Chicago Manual of Style states, “Ellipsis points suggest faltering or fragmented speech accompanied by confusion, insecurity, distress, or uncertainty.” Compare this to the period, or “.”. A period says, […]

• A Hiring Checklist To Find The Right B2B Search Marketing Agency

  All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search marketing agencies they hire. Follow this B2B search marketing agency hiring checklist to find a long-term partner that […]

• Google Search Results Show Some Facebook User Posts Leaking Out Of Walled Garden

  Facebook has earned its reputation as an AOL-like walled garden by keeping most of the content generated within Facebook hidden from those who haven’t logged in. Not only does a login screen stop general Internet users from viewing Facebook content without logging in, it also impedes search engine indexing. Currently, Google can index: a limited […]

• New: Save Your Google Search Settings & Take Them With You

  That annoying thing when you do a Google search on your desktop computer, then you’re searching again on your laptop an hour later, and maybe searching on your iPad an hour after that … and you have to redo your search preferences each time? Or maybe you’re searching in Chrome one minute, but you switch […]

• 50+ Things Every Link Builder Needs To Know

  Like it or not, link building has been and still is big, big business. Doing it well takes a lot of time and resources, which means that many webmasters/site owners can’t or don’t want to do it themselves. Many agencies that handle other aspects of search engine marketing want to outsource it simply because of […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Skippable Pre-Roll Ads Come To YouTube Mobile
• Affiliates Prepping For Return Of Nexus Tax In California, Pennsylvania
• The Social Stream Gets More Visual With Kred Story
• Will Foursquare Be Marissa Mayer’s First Big Acquisition At Yahoo?
• How Comics Taught Me Email
• Google Leads Chinese In-App Mobile Display Ad Market
• Twitter Lists For Marketers
• About.com Will Almost Certainly Be Sold – But Who’s Buying?
• Google Rolls Out New Interface For AdSense

Search News From Around The Web:

Applications & Portal Features

• Google Plans To Kill It’s Popular Postini Spam Filtering Service, Business Insider

Business Issues

• Didit Acquires Inceptor, Didit
• Google’s Motorola layoffs spark protests in China, MarketWatch
• In Google’s Inner Circle, a Falling Number of Women, New York Times
• Opera Software in new pact with Google, MarketWatch

Local, Maps & Mobile

• An LTE iPhone could be the most disruptive thing in the UK mobile market since the original, The Verge
• New iOS App Uses Audio Recognition to Provide 3rd-Party Info About Claims Made in TV Ads For/From Presidential Candidates, LJ INFOdocket

Link Building

• Enterprise Link Building in a Post-Penguin Era, blueglass.com

SEM Industry

• SEOMoz Industry Survey: Are You F’ ing Kidding Me?, CopyPressed

SEO & SEM

• Are You Testing Ad Copy Correctly?, Fish Tank Media Blog
• What are the most important challenges facing paid search?, econsultancy.com
• Does Your PPC Budget Match Your Conversion Optimization Budget?, Search Engine Watch
• I am an Angry Shark and I Want to Kill a Bunch of Penguins (Google Penguins), Search Engine Journal
• Lost Your Google Reviews? Take A Proactive Stance!, SEOmoz
• Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar, SEOmoz
• Radius Targeting in adCenter – Tips from an adCenter Pro, adCenter Blog

Social Media

• Facebook debuts two-paned Messages view, adds keyboard shortcuts, The Verge
• Google+ Gets More Stream Controls, thenextweb.com

Web Analytics

• Don’t Miss What’s New In Analytics Each Month: Opt-In For The Product Update, Google Analytics Blog
• Monitoring Penguin Updates with Google Analytics, lunametrics.com