SearchCap: The Day In Search, December 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself

  AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t have two links that point to the same page, and sitelinks can’t have the same destination page as the text ad’s headline. These rules seemingly apply to everyone except… Google itself. The rule-breaking was spotted by […]

• Study Hints At Long-Term Siri Threat To Google In Mobile

  Apple Insider is reporting, based on a study by investment firm Piper Jaffray, that Siri today (iOS 6) relies on Google considerably less than it did in iOS 5. That’s partly a result of the switch from Google’s local data in Maps to Apple’s own mapping data. However another part of the change is probably the […]

• Google’s Product Listing Ads: The Aftermath

  Back in September, I wrote about the Product Listing Ads transition from free to paid clicks in Google Shopping. The PLA transition is now complete, and with holiday shopping in full effect, it’s worth taking a look at the evolution of the PLA transition, and more importantly, the impact of PLAs on the bottom line […]

• 7 Optimization Strategies For A Limited Daily Search Budget

  No matter what level your paid search program is operating at, whether small business or enterprise, inevitably some campaigns will outgrow the daily budgets that were set to sustain them. Aggressive keyword expansion or increasing CPCs due to competition could be two contributing factors. Until these budgets can be expanded, your campaigns will be limited. Optimizing a […]

• Which Top SEO Tactics Will You Focus On In 2013?

  SEO tactics have morphed again over the past year, including the many Google updates we’ve seen. For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends. Below are my […]

• Google Celebrates The 200th Anniversary Of The Brothers Grimm Fairy Tales

  Google’s home page, worldwide, features a special interactive fairy tale like logo for the 200th anniversary of the Brothers Grimm fairy tales. The Doodle lets you click through some of the more recognized fairy tales and it eventually will take you to a search result for [Brothers Grimm]. That result contains the Google Knowledge graph […]

• SMX West Super Early Bird Rates Expire Tomorrow – Register Now & Save

  Time is running out! Search Marketing Expo – SMX West Super Early Bird rates – the lowest offered – expire end of day this Friday. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 50+ tactic-packed sessions, keynotes and clinics. Invaluable connections: Meet others like you and the […]

• Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph

  Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization. The irony? It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore. Think of it as Foursquare judo: It’s using Facebook data to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Tests Pay-For-Delivery Messaging; Brands May Get Access Later
• Thanks To Project Glass, Google Is Most Shared Video Brand Of 2012 [Report]
• Social Trumps Search On Smartphones But On Tablets Search Is King
• Should Google+ Communities Be Part Of Your Social Media Strategy?

Search News From Around The Web:

Business Issues

• ARRIS To Acquire Motorola Home Business For $2.35, PRNewswire
• F.T.C. Pushes Antitrust Inquiry Against Google Into January, New York Times
• Google’s Head of Shopping Says Company Has No Plans for Retailing, AllThingsD
• Microsoft lawyer: Google is an anti-democratic Internet "emperor", Computerworld Blogs

Local Search & Maps

• Google Now Highlights Its Indoor Street View Imagery On Search Results Pages, TechCrunch
• Service Area Business with a verified social local Google+ page? Delete It, Mike Blumenthal
• Google Tells Some Businesses To Delete Their Google+ Local Page, Search Engine Roundtable
• Here’s Why I Think Foursquare Can Be a Major Local Search Player, Small Business SEM
• Redesigned MapQuest Gas Prices Site, blog.mapquest.com
• Tips for getting the most from Google Maps on iPhone, Official Google Blog

Link Building

• Penguin Recovery – Seesaw Link Building, Daily SEO Tip

Paid Search

• Bing Ads and You, Bing Ads Blog

Searching

• Google Search Stories Video Creator Broken, Search Engine Roundtable
• Greater Than Google: The Best Bits Of Bing, www.makeuseof.com

SEM Industry

• Danny Sullivan & Marshall Simmonds Chat Part 1, RKG Blog
• The No BS Guide to Start Doing SEO at Your Business, distilled

SEO & SEM

• An Updated Guide to Google Webmaster Tools, SEOmoz
• The Importance of Site Speed for PPC, PPC Hero
• WWW vs. non-WWW for your Preferred & Canonical Domain URL – Which is Best?, HyperArts Blog
• A Discourse on PPC Agency Value, PPC Associates Blog
• AdWords says Farewell to Bid-per-call, SEER Interactive
• Authorship and AuthorRank in the Post Panda SEO Landscape, Covario
• How Google Might Be Determining If A Local Citation Is Spammy or Not, ngsmarketing.com
• Projected Google Search Changes For 2013, Simple SEO Group
• Thoughts on Yandex personalized search and beyond, Russian Search Engines
• What Happened on December 13th?, SEOmoz
• Why Didn’t University Teach Me Anything About SEO?, koozai.com

Video, Music & Image Search

• Read All About It: Media Gives Rave Reviews to Enhanced Flickr Mobile App, Yahoo Advertising Blog