How schema markup establishes trust and boosts information gain
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
Topic: Natural language processing
Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
AI-powered content management: How to make your workflows more efficient
Learn how AI transforms content management by streamlining workflows, personalizing content and optimizing performance.
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Transformer architecture: An SEO’s guide
Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.
Microsoft patent on website and site content reliability scores for Bing Search ranking
Having a patent does not mean that Bing is using these techniques in Bing Search - but it is fun to read.
7 must-see Google Search ranking documents in antitrust trial exhibits
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.
SearchBot: Marketing AI expert
I’ve been “pre-prompted” as a marketing AI expert with expertise in applying generative AI tools to content creation, e-commerce, automation strategies, personalization techniques, data analysis, and any AI-related marketing inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
How Search Generative Experience works and why retrieval-augmented generation is our future
Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.
LLM optimization: Can you influence generative AI outputs?
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
Future-proofing digital experience in AI-first semantic search
Get ahead of the curve and deliver a seamless user journey with these 10 AI-driven semantic search strategies.
What is generative AI and how does it work?
Dive into how generative AI models work, what they can and can’t do, and the implications of all these elements.
Links are not a top 3 Google Search ranking factor, says Gary Illyes
Google's Gary Illyes said people overestimate the importance of links, saying they haven't been a top 3 ranking factor for some time.
Google Search updated its language matching systems
This update was released a couple of weeks ago and helps Google match the searchers language to documents in its index.
Reddit launches AI-powered keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost the reach and efficiency of campaigns.
How ChatGPT can help you optimize your content for entities
Enhance your SEO efforts with ChatGPT. Learn how to extract entities, analyze SERP results, and craft topically relevant content.
Why AI can’t replace authentic client relationships
Gain AI-powered efficiency with chatbots, predictive analytics and other tools while preserving the essence of genuine customer interactions.
How to use ChatGPT to uncover keyword variations other tools miss (prompts included)
Boost your page's relevance, rankings and traffic by using ChatGPT to generate all the various ways people search for your topic.
How to combine Excel and AI for keyword research
A guide exploring the intersection of Excel's proven efficiency and AI's groundbreaking potential to enhance SEO keyword research practices.
Beyond keywords: How entities impact modern SEO strategies
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and ways to adapt and thrive in this new era.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
10 types of data that should be on your keyword clustering wish list
Use SERP data for keyword clustering to understand why URLs rank, what entities are used and the PAA/FAQ to answer.
3 ways to use AI for sitewide entity optimization
Here are three specific examples of how AI can be used to dramatically reduce the time involved in optimizing for entities.
Google Search of today won’t exist in 10 years, says DeepMind co-founder
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.
How to optimize for entities
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
An SEO’s guide to understanding large language models (LLMs)
Here's what SEOs need to know about large language models, natural language processing and everything in between.
Your guide to Google Ads keyword terminology
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality.
16 of the best AI and ChatGPT content detectors compared
We tested the top detection tools for AI-generated content. Here's what they are good and bad at, plus what to expect when using them.
How Google may identify and evaluate authors through E-E-A-T
Learn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
What ChatGPT means for your search campaigns
Why next-generation AI is essential to a competitive search strategy.
Will the new Bing create more opportunities for advertisers? Maybe
The placement of ad results won't change right now, but there could be an opportunity in the future to incorporate them into the AI results.
9 tips to get the full SEO benefits of long-tail keywords
Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.
3 simple steps to automating content creation for businesses
Follow this step-by-step guide to learn how to save time, effort and money on creating content primed for SERP success.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
What is semantic search: A deep dive into entity-based search
Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.