How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based.
Topic: Natural language processing
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
How AI will change the future of search engine optimization
AI will completely change SEO as we know it. From optimization to link building, it will significantly impact every aspect of SEO.
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
A guide to machine learning in search: Key terms, concepts and algorithms
Want to understand how machine learning impacts search? Learn how Google uses machine learning models and algorithms in search.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
Google Docs can write your meta descriptions
Google Docs can automatically generate content summaries. Can it help you write a GREAT meta description? We tested it to find out.
Google claims it reduced irrelevant search results by over 50% in seven years
Also, Google said they saw an 60% increase in natural language queries by searchers.
How Google uses artificial intelligence In Google Search
From RankBrain, Neural Matching, BERT and MUM - here is how Google uses AI for understanding language for query, content and ranking purposes.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
6 tactics to rank better in Google Discover
While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.
Google Ads: Phrase and broad match keywords that are identical to a query are now preferred
Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.
In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds
The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results.
Improve your content’s longevity and ROI with a predictable framework
Apply a strategy to each stage of the content lifecycle to see traffic come in long after you hit publish.
Google’s LaMDA will enable open-ended voice conversations
This might be the voice search functionality we’ve all been waiting for.
Google previews MUM, its new tech that’s 1,000x more powerful than BERT
Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time.
Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday’s daily brief
Plus, the business imperative behind inclusion and diversity
Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.
Google puts some contextual search features in context
Google is using newish language understanding models specific to leveraging conversational context for these search features.
New GPT-3 solutions can help speed up PPC ad and landing page copy creation
AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.
Google Search gets deeper into the ‘real-world’ with Busyness, Duplex and AR in Maps
Building the data bridge between online and offline.
Google: BERT now used on almost every English query
Google announced numerous improvements made to search over the year and some new features coming soon.
Bing applies AI and natural language models to autosuggest, People Also Ask
Intelligent answers and semantic highlighting are also rolling out to more markets.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.
Bing can now answer queries with a simple ‘Yes’ or ‘No’
The yes/no summary uses natural-language modeling and comes with a carousel of sources.
Less than essential: Why smart speakers are like smartwatches, not smartphones
The devices have reached 50% of US homes, but fallen flat as a channel
The new contextual ad targeting works, study says
A new study looks at how contextual relevance of ads to content influences consumers.
Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC
We also chatted about her career, PPC versus SEO, natural language in search and some controversial topics in Google Ads.
SEOs must focus on intent research practices in 2020
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language processing.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays.
BERT is rolling out to Google search in over 70 languages
The algorithm was first introduced to search in October.
Bing says it has been applying BERT since April
The natural language processing capabilities are now applied to all Bing queries globally.