Eight out of ten PMax advertisers are now running CTV ads
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.
CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube's reach to the big screen.
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, transforming how ads are made.
The DOJ and Google delivered closing arguments debating whether the tech giant’s ad-tech dominance stifles competition or drives innovation.
Are generational labels becoming obsolete in marketing? Here's why you should reconsider your strategies to reach diverse, modern audiences.
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Plus, the latest trends in local search: personalization and depth of content
Google to provide more sources and context on breaking news-related searches in YouTube.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search For Hotels With Google Hotel Finder Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now […]
Google has acknowledged receiving a “second request” for additional information from the Department of Justice, as it continues to review whether the company’s planned purchase of AdMeld would impede competition in the space. In a blog post, Neil Mohan, VP of display advertising, noted: “This doesn’t surprise us, as today’s display advertising industry is very […]
Search ad revenues remain the driving force behind the big search engines, Google and Microsoft’s Bing. However, the rise of display advertising and the threat of “new” competitors in the display arena, such as Facebook, are causing the search engines to scramble for a way to get a bigger piece of the display pie. While […]
Google is reportedly developing technology that would create a market for data designed to help target display ads better, according to a report in Ad Age that cites “executives familiar with Google’s plans.” The story says the data exchange is known internally as “DDP,” and, according to comments made by Google ad chief Neil Mohan, […]
There are a couple of new search and display ad forecasts out from eMarketer. They run through next year with Google increasing its dominance of search advertising, while Facebook steals the top slot from Yahoo in display. The firm sees Google US search ad revenues opening up a bigger lead despite Bing’s gains among consumers. […]
Google today confirmed the acquisition of display ad management firm Admeld, which we and others reported last week. Though Google didn’t disclose how much it paid for the buy, various news outlets said the deal was worth $400 million. Admeld provides technology and services that help large publishers optimize the inventory they’re offering, plugging into […]
Last year, after an investigation, the US Department of Justice (DOJ) concluded that a number of tech companies, including Apple and Google, violated antitrust laws when they agreed not to poach and cold call each others’ employees. The DOJ obtained a settlement that “prevents [the companies] from entering into no solicitation agreements for employees” for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google URL Shortener Opened To The Public Just what the world needs, another URL shortener, right? Google seems to think to, and it’s making its own widely available to anyone — […]
Google is already a major player in display advertising and is poised to become even more formidable in the next few years. Not so quietly the company has amassed or built a huge array of assets that could see it best many if not most other display competitors and networks, including market leader Yahoo. Google […]