Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
Topic: New York University
Schema for AI search: How to identify and prioritize entity gaps
Schema markup does more than power rich results. Build a knowledge graph, assess entity coverage, and find gaps in AI understanding.
GraphRAG: What entity-first retrieval means for SEO
GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.
Google may be about to widen the SEO playing field
Court testimony and new Google research suggest Google could soon evaluate a much larger pool of pages for rankings.
SEO meta-skills: How research on goal setting can make you a better SEO
SEO success is about more than just optimizations. Learn why specificity matters when setting SEO goals and explore the WOOP framework.
5 behavioral strategies to make your content more engaging
Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
This day in search marketing history: January 19
Google's page layout algorithm, plus: Matt Cutts resigns from Google, Top Stories deduplication, mobile usability warnings and more.
It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief
Plus, Facebook bans researchers looking into political ads
13 stories of women who are shaping the SEO field
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO.
A deep dive into BERT: How BERT launched a rocket into natural language understanding
Get the full backstory of the algorithm's evolution and how BERT has improved human language understanding for machines.
SearchCap: Bing chatbot, PageRank sculpting & RankBrain
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln […]
SearchCap: Remove The Sitelinks Search Box, Renaming Google AdWords Columns & Google Analytics Treemaps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana Google Analytics’ new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in […]
Jonas Salk Google Logo Marks 100th Birthday Of The Virologist Who Discovered The Polio Vaccine
Today’s Google logo pays tribute to Jonas Salk. Best known as the man who discovered the vaccine for polio, Salk was born and grew up in New York City. After studying chemistry during his under-grad years, Salk took on virology research while a graduate student at NYU, and later, University of Michigan. In 1948, he […]
Has Paid Search Become The New NYC Mailbox?
If you have ever lived in New York City, you know possibly the worst thing about the city is finding an apartment. It is miserable plain and simple. You sort through thousands of Craigslist postings, a few New York Times postings, and answer every ad posted on every mailbox in the city only to realize […]
Deconstructing “Search Neutrality”
The concept of “search neutrality” that has recently emerged is an attractive idea to many, appealing to notions of even-handedness and fair play. However it completely breaks down when one seriously considers its implications in practice. We’ve written a great deal about the challenges and problems lurking behind “search neutrality.” Now in an academic article, […]
Google CEO Eric Schmidt On Newspapers & Journalism
Is Google a newspaper killer? Not by a long shot, says Google CEO Eric Schmidt. Nor does he want it to be. In a long interview about his company’s relationship with newspapers and the print journalism industry, Schmidt made it clear he wants established players to survive. In fact, he thinks Google has a “moral […]
US Justice Dept. Formally Confirms Google Books Inquiry
It’s not really a surprise or even news that the US Department of Justice (DOJ) confirmed yesterday it was formally investigating the terms of the Google Book Search settlement. This was known as far back as April and essentially confirmed last month by various publications reporting that formal requests (called “civil investigative demands”) had been […]
Did Google Really Consider Buying a Piece of the NY Times?
According to a Fortune story that appeared yesterday, Google seriously considered and then decided against buying some or all of a hedge fund’s 19 percent stake in the New York Times. According to the article: Last month, sources tell me, former Hollywood mogul David Geffen made an offer to buy the 19% stake in the […]
WWW2008: Search Research Paper Roundup
A variety of interesting research papers on search have come out of WWW2008, the 17th International World Wide Web Conference. Some I’ve blogged already. Below is a rundown on those and some other papers that may be of interest. For the attention-challenged, I’ve also included my now patented "Twitter" summary for some of the interesting […]