How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
Topic: Nonprofit organization
Google Ad Grants now lets nonprofits optimize for shop visits
You can now tie ad spend to foot traffic, aligning bids with in-person visits across Maps and local search placements.
Microsoft to end nonprofit ad grant program in December
Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
Why now is the most important time for nonprofit advertising
Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.
How to calculate and improve your agency’s churn rate
Looking to improve your agency's acquisition and retention approach? Explore practical ideas to improve your churn rate here.
How to use Google Ads to get more donations for your nonprofit
Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use paid Google Ads accounts to help them reach their goals.
[UPDATED] Google Ad Grants policy changes include 5% CTR minimum
Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.
SearchCap: Google donate in search, Google Doodle & SEO SWOT
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO SWOT Analysis: Focus your efforts in areas that deliver resultsNov 29, 2017 by Marcus Miller Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify […]
Google adds a donate button directly into search for US-based nonprofits
Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join.
Bing homepage gets 31 holiday-themed surprises for each day of December
In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations.
Google’s premium-level Ad Grants program no longer accepting applications
The Grantspro program offers non-profits up to $40,000 per month in search advertising grants.
To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads
Company to extend AdWords credits to NGOs under Google AdWords Grants program.
Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual […]
SearchCap: Google Panda 4.1 Continues, Reddit “In The News” & Local Business Videos
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Panda 4.1 Still Rolling Out Over the weekend, there was a tremendous amount of chatter within the SEO community, including discussion forums, social media and other channels. There were rumors […]
Google Adds Non-Profit Details To Knowledge Graph
Google announced on Google+ that the Knowledge Graph now supports searches for non-profit organizations. Now, when you search for some non-profits by name on Google, Google will show on the right hand side, in the Knowledge graph box the nonprofit’s financials, cause, assets, tax ID, tax code, recent Google+ posts and more. This seems to […]
Seven Questions For SEO Pioneer John Audette
I wasn’t that well-versed in John Audette’s contributions to the SEO industry before meeting and chatting with him recently at the Bend WebCam search conference. During the “History of SEO” session that concluded the festivities, each of the panelists that worked with John back in the mid-90’s universally praised his professional guidance and acknowledged his […]
Google Offers First US-Based Online Site Clinic
For the first time, Google will provide advice to webmasters via a US-based site clinic on Google’s Webmaster Central blog. The company’s announcement says that members of Google’s Search Quality team “will determine trends and share corresponding best practices to improve site quality and user experience.” Google may be very purposely avoiding any mention of […]
SEMPO Board Elects Officers
SEMPO‘s Board of Directors has elected new officers to oversee the organization. The new officers include Jeffrey Pruitt, formerly SEMPO president and executive vice president of corporate partnerships, iCrossing, who was elected chairman. Sara Holoubek, corporate strategy consultant, was elected president. Ron Jones, president and CEO of Symetri Internet Marketing, was elected vice president of […]
Google Checkout For Non-Profits Customers Get AdWords Checkout Badges
The Google Checkout Blog announced that Google Checkout for Non-Profits users will now get the Google Checkout icon on their Google AdWords campaign. The Google checkout icon adds more visibility to your AdWords ads. In this case, it should help non-profits earn more money and also save with zero transaction fees through Google Checkout.
Contest: Win SEO Training For You; Help A Non-Profit Site
Looking to learn more about search marketing? Bruce Clay is running a contest for newbies to gain training through his company plus a ticket to our upcoming SMX Advanced show. There’s a further twist. You need to find a non-profit group that can get helped along with you. Review the site, how you think they […]
2007 SEMPO Board of Directors Announced
SEMPO has released the names of the 2007 board of directors. The board for 2007 includes: Chris Boggs, Avenue A/Razorfish (reelected) Massimo Burgio, Global Search Interactive (new) Fionn Downhill, Elixir Systems (new) Dave Fall, DoubleClick Inc. (new) Duane Forrester, Sports Direct Inc. (new) Sara Holoubek, Free Agent Consultant (reelected, currently treasurer) Gordon Hotchkiss, Enquiro (reelected, […]