Pro Tip: A look back at some notable tips from our Paid Search community in 2019
Here are 5 tips from our PPC community we think are worth a second look.
Topic: Optmyzr
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 takeaways from Google’s Q4 2018 earnings for search marketersFeb 5, 2019 by Ginny Marvin Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Moz upgrades […]
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC.
SearchCap: Google Discover ads, YouTube engagement metric & PPC tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30Oct 15, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video […]
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads.
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]
4 ways to get more out of Bing Ads
Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]
3 ways humans can do PPC better than machines alone
Artificial Intelligence is a hot topic in PPC, but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of value. Use business data for bid management Bid management can be one of the most repetitive and boring tasks of managing […]
Four ways to spot AdWords account trouble early
With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early […]
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping […]
New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you've been holding off or haven't found the promise of higher CTRs with ETAs yet, you're not alone. Don't get discouraged.
AdWords Scripts For Every Level: Part 3, Advanced Tips For Unleashing The Power Of Scripts
Using MCC Scripts and Google Sheets for powerful optimization. Plus the "hidden" gem in the Bidding by Weather script.
AdWords Scripts For Every Level: Part 2, Intermediate Tips For Editing & Troubleshooting
This is the second in a three-part series on using AdWords Scripts. In the first part we covered how to read scripts. In part two, we go beyond the very basics and look at some of the issues that new scripts users run into. I asked scripts whizzes, Frederick Vallaeys, former Googler and co-founder of […]
Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts
AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time suck of customization and troubleshooting. To solve this problem, Optmyzr launched Enhanced […]
Optmyzr Launches Google Shopping Campaigns Setup Tool
There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping Campaigns faster, Optmyzr has launched a tool called the […]
Optmyzr Launches Bid Management Solution For Google Shopping Campaigns
Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help streamline and speed-up bid management on Google Shopping Campaigns. Shopping Bidder is designed particularly for […]