SearchCap: The Day In Search, February 13, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets

  Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in the […]

• Google Offers Advice On Faceted Navigation & Infinite Scroll Web Pages

  Google has offered up two very technical blog posts on SEO topics covering infinite scroll and faceted navigation search engine friendly techniques. Infinite Scroll Web Pages Infinite scroll is what you see on a lot of newer style web sites such as Pinterest, Google Image search results, many landing pages with a lot of products […]
• Will 11th Hour Objections Derail The Google-EU Antitrust Settlement?

  When the European Commission recently announced yet another antitrust settlement with Google the matter appeared to be coming to an end. This was the third proposed settlement from Google but indications from EU Competition Commissioner Joaquin Almunia suggested that it was essentially final and only formalities remained to approve it. Unlike the two previous settlement proposals, this […]

• Why “Big Data” Won’t Win You The Battle For Online Revenue

  With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past decade, and businesses are now […]

• Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!

  Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Digital Marketing Summit, Workshop & free Expo+ passes available – Register now!

• No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass

  Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE – as long as you pre-register for an SMX West Expo+ Pass by March 10. Don’t delay! Here’s everything you […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Extends Offline Sales Impact Reporting To U.S. Automotive Advertisers
• No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass
• Marketers: The Busier Things Are, The Less You Should Be Testing
• Alex And Ani Begins Full iBeacon Rollout To Track Visitors In Its Retail Stores
• Grow In-Store Visits From Smartphones For Better Traffic From Google Mobile
• As Microsoft Figures Out Next Mobile Move Apple, Android Grabs 94 Percent Of Smartphone Market
• Beyond Social: The Benefits To Google+ For Business
• Big & Small Businesses Use Most Of The Same Marketing Technologies … With This One Exception

Search News From Around The Web:

Industry

• Google UK sales hit $5.6 billion in 2013, Reuters

Local & Maps

• My Location in the New Google Maps, Google Operating System

Link Building

• A Beginner’s Guide to Building Links Through Content Marketing, Search Engine Journal
• Domaining for Links, Search Engine Watch

Searching

• "Thank You for Your Cooperation": Robocop and the Future of Search, Bing Search Blog
• Definite Articles in Google Translate, Google Operating System
• Faster, Simpler Access to Your Answers Network!, Yahoo Answers
• Shaun White Takes Bronze in Yahoo Search, Yahoo Search

SEO

• Common Accidental Patterns That Can Trigger Panda Or Penguin, internetmarketingninjas.com
• Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success, Search Engine Watch
• Optimize NOW For Entities and Relationships, Bill Sebald
• Was There A Google Panda Refresh On February 11th?, Search Engine Roundtable
• My 15 Favorite Free SEO Tools, Luna Metrics

SEM / Paid Search

• Video: Enhanced Campaigns – Challenges and Opportunities, RKG Blog
• A Double Take: Why You Need Call Tracking Now., PPC Hero
• Are You Wasting Spend on Google Shopping?, PPC Hero
• The Complete AdWords Audit Part 6: Quality Score, Certified Knowledge