SearchCap: The Day In Search, March 26, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How A Single Guest Post May Have Gotten An Entire Site Penalized By Google
  Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google didn’t like. Your Entire Site […]
• Bing Ads Launches Product Ads In U.S., Mobile Version Now In Beta
  After months of testing, Product Ads are now available through Bing Ads in the U.S. Like AdWords Product Listing Ads (PLA), Bing’s version are powered by merchant product feeds. The ads display on the Yahoo Bing Network for commerce-related searches and feature a product image, title, price and merchant name. Also similar to the Google […]
• New AdWords For Video Reporting Now Rolling Out In Google Analytics
  Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics accounts over the next few days and can be found in the AdWords section under […]
• Link-Building Webcast This Thursday
  This Thursday, March 27, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast that focuses on link building practices for 2014. This one hour Q&A session with experts from Page One Power will address questions from the audience on how to demystify the art of link building. Topic will include […]
• Google Says Don’t Delete Your Disavow File Prior To Uploading A New One
  Yesterday, Matt Cutts, Google’s head of search spam, posted an interesting tip to SEOs around disavow file submissions. He said that you should not delete or remove the original disavow file when uploading a new one. He said instead, upload the new one, which will replace the old disavow file. The reason he said was […]
• Why “Barnacle SEO” Is Making A Big Comeback In Local
  Although I’d heard of “barnacle SEO” as a tactic at some of the early SEO conference networking events, the first real proponent of it in local search was Will Scott. I want to say that Will originally published this post on the now-defunct Local Search News in early 2008; but alas, the original has been […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram
• Study: Expert Content 83% More Effective Lifting Purchase Considerations Than User Reviews
• Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews
• Google Rolls Out Analytics Reporting For YouTube TrueView Ads
• Key Data From Pew’s “State Of News Media” Report
• Toppling Yahoo, Google Back On Top Of comScore Top 50
• “Real Time” in Display Advertising Doesn’t Really Mean Real Time
• Instagram Surpasses 200 Million Users & 20 Billion Photos
• Google’s Got Glass, Facebook Has Oculus, How Might AOL and Yahoo Respond?
• Instagram Experiment Dumps Foursquare for Location Tagging & Ties In Facebook Places Instead
• Facebook Buys Virtual Reality “Platform Of Tomorrow” Oculus For $2 Billion In Cash And Stock

Search News From Around The Web:

Industry

• Federal Circuit Weighs in on Google Street View Patent Suit, American University Intellectual Property Brief
• Google Takedown Notices Surge 711,887 Percent in Four Years, TorrentFreak

Link Building

• Blogging Tip: How to Link to a Dubious Website Without Improving Its SEO, wptavern.com
• Google Guest Post Manual Action Example That May Shock You, Search Engine Roundtable
• Link Building: Friend or Foe?, ReveNewsReveNews
• ONE Outbound Link Caused Sitewide Google Penalty?, PotPieGirl.com
• The Crucial Difference Between Earning Links And Buying Them, Webpresence

Searching

• Bring Back Forum Search, Recipe Search and More, Google Operating System
• Reference: The National Library of Scotland Now Offers Free Online Access to Historic Maps Covering all of England and Wales, LJ INFOdocket

SEO

• Brands Feel Google Wrath Days After MyBlogGuest Taken Out, David Naylor
• Duane Forrester’s 5 Keys to Improving Search Rankings, Stone Temple
• Google Supports All Sub-Types Of Organizational Schema, Search Engine Roundtable
• Google Webmaster Tools: A Walkthrough For SMBs, ISOOSI Blog
• Google’s Algo Is Improving … But How Smart Was It In The First Place?, internetmarketingninjas.com
• How an Owned, Paid, and Earned Content Strategy Can Power Your SEO, Content Marketing Institute
• How can I tell Google that multiple domains are related?, YouTube
• Was There A Google Update Yesterday: March 25, 2014?, Search Engine Roundtable

SEM / Paid Search

• New in Bing Ads Intelligence: Expand Your Reach with Broad Match Opportunities, Bing Ads Blog
• Fuel Your Content Marketing With PPC Placements, SEER Interactive
• Google Releases Ad Group Level Controls for New Google Shopping Campaigns, RKG Blog
• Name Your Ad Campaigns Like a Pro, blog.adstage.io
• The Importance of Maintaining Organization in PPC Management, Clix Marketing PPC Blog