YouTube advertising: The ultimate guide
This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.
Topic: Performance indicator
How to make PPC work for SMBs
Learn PPC strategies to help SMBs compete with larger companies through smart targeting, bidding, and optimization for maximum ROI.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Growth marketing 2024 playbook: Focus on customer lifetime value
Use this guide to set up growth marketing tests focused on acquisition, activation, retention, referral and recurring revenue.
Google Business Profile performance insights: What you need to know
Learn how to access and understand your Google Business Profile's performance. See metrics for views, calls, directions, bookings, and more.
How to build a CDP use case
Crawl, Walk, Run: The Iterative Approach for A CDP Use Case
Future-proof your SERP presence: 6 areas to focus on
Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.
Microsoft Advertising launches new tool for enhanced ad revenue analytics
The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.
How to create and manage an SEO budget
Investing in SEO requires assessing your goals, website limitations and resource needs. Get insights into effective SEO budgeting here.
Better, non-programmatic ways to go up the B2B funnel
Learn alternatives to programmatic advertising for B2B upper-funnel success and how to integrate high-quality channels into your media mix.
Automated SEO reporting for clients: The agency’s guide
In this step-by-step guide, you’ll learn how to leverage automated SEO reports to strengthen your client-agency relationships.
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
SearchBot: Social media marketing expert
I’ve been “pre-prompted” as a social media marketing expert with expertise in social media strategy, content creation, advertising, analytics interpretation, influencer marketing, social media partnerships, or any social media-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
SearchBot: Marketing AI expert
I’ve been “pre-prompted” as a marketing AI expert with expertise in applying generative AI tools to content creation, e-commerce, automation strategies, personalization techniques, data analysis, and any AI-related marketing inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]
SearchBot: Content marketing expert
I’ve been “pre-prompted” as a content marketing expert with expertise in content strategy development, content creation, distribution and promotion, SEO optimization, analytics, and any content marketing-related inquiries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips […]
Search, social and retail: The future of digital brand experiences
Explore the interdependence of search, social, and retail media and why embracing it is key to delivering a holistic brand experience.
How to approach weekly, monthly, quarterly and annual PPC reporting
Understand the nuances of reporting for different time frames so you can deliver the most relevant insights from your PPC campaigns.
How SEOs can successfully collaborate with web developers
Find out how an agile mindset, proactive communication and shared learning can transform your working relationship with developers.
SEO outcomes vs. SEO outputs: Understanding the difference
Here's how focusing on outcomes, not just outputs, can align your SEO efforts with your organization's goals, resulting in a holistic impact.
6 tips to track and analyze PPC results
Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation.
Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect
Meta's Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.
How to increase LTV with PPC
Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their accounts.
The case against Moz’s Domain Authority
Despite the metric's popularity, Domain Authority scores should never be a KPI in your SEO reports. Here's why.
A guide to effective PPC projections
This approach to estimating PPC spend will help you align on KPIs, consider crucial variables, and communicate projections effectively.
Increasing SERP visibility with structured data and schema testing
Learn how different types of structured data play an important role when improving SERP visibility and organic traffic.
TikTok Smart Performance Campaigns: What you should know
Looking to test TikTok’s latest automated campaign type? Here are key considerations when setting up Smart Performance Campaigns.
5 essential PPC skills every agency pro must have
Want to start your PPC agency career correctly (without skipping essential steps)? Here are the top five skills to focus on.
3 steps for effective PPC reporting and analysis
An overview of how to make your reports on digital channels more useful and impactful for clients or stakeholders.
How to safeguard your content strategy in an AI-driven search landscape
Adapt your content strategy for the AI-powered search era. Understand Google's guidelines for creating helpful content for searchers.
SEO stakeholder management: When your ‘no’ isn’t enough
Learn to communicate risks, align metrics and navigate instances when SEO advice is disregarded in favor of business priorities.
How to determine the SEO metrics that matter
Struggling with vanity metrics in SEO? Refocus on impactful metrics driven by customer journeys and elevate your strategic decisions.
How to build an SEO-forward culture in enterprise organizations
Learn ways to navigate the challenges of getting SEO buy-in and managing stakeholders in enterprise settings.
How to calculate and improve your agency’s churn rate
Looking to improve your agency's acquisition and retention approach? Explore practical ideas to improve your churn rate here.
Looker Studio reporting: 6 do’s and don’ts for search marketers
A guide to crafting useful Looker Studio reports for your clients to help them quickly understand key performance data points and trends.
3 overlooked SEO conversion metrics to consider
SEO conversions are more than direct sales and leads. Consider these metrics that can show SEO's value to your organization.
Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead
Blindly following enterprise SEO best practices isn't always effective. Learn how to achieve incremental wins through collaboration.
5 tips for handling client and stakeholder requests for PPC projects
Stay in control of your paid media projects while fostering successful relationships. Learn how to manage PPC requests effectively.
GA4 for B2B: How to track events and conversions
Learn how to track and set up B2B-specific events and conversions in Google Analytics 4 and Google Tag Manager.
How to use SEO education for stakeholder management
Whatever level of training you can give your stakeholders, the more buy-in to your SEO ideas and processes you’ll get. Here are 10 tips.