How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
Topic: Politico
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
Why the FTC didn’t sue Google in 2013; Wednesday’s daily brief
Plus, everything we know about FLoC, and some good ole marketing humor.
Google brings audio news aggregation to smart speakers, phones
The Google Assistant acts as a kind of algorithmic, news DJ.
German Newspaper Publisher Trying To Bring Failed “Google Tax” To All Of Europe
Disruptive technologies are often met with lobbying efforts to block them by vested interests trying to preserve the status quo. One such example is the unsuccessful effort by taxi companies to use the law to hold back Uber’s advance, especially in Europe. Another is the European newspaper industry’s efforts to boost sagging revenues with strict […]
Google Asks Europe For More Time To Respond To Antitrust Charges
According to the Wall Street Journal, Google has been given extra time (until August 31) to respond to the European Commission’s antitrust charges. The original deadline was August 17, next Monday; however, Google requested additional time. Notwithstanding historical complaints about maps/local and other vertical areas, for the present, the “Statement of Objections” (formal antitrust charges) […]
Google Overtakes Traditional Media To Become Most Trusted News Source
According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most evident among Millennials, according to early release data seen by […]
From Praise To Outrage: Reactions To Google’s Antitrust Settlement
The post-mortem analysis of Google’s antitrust settlement happened very quickly yesterday and this morning with some journalists and analysts concluding that factors other than the law were responsible behind the scenes. For example, Politico asserts it was largely “a calculated and expensive charm offensive” (lobbying) that drove the outcome yesterday. An even more absurd analysis argues that […]
Only 5% Of News Publishers Use The Google News Keywords Meta Tag
Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data provided by […]
SearchCap: The Day In Search, December 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps iPhone App Gets 10 Million Downloads In Two Days Just about a week ago Google’s new Google Maps iPhone app was released and oh boy were people waiting for […]
Reports Confirm Google To Escape FTC Antitrust Wrath
Confirming a report from the New York Post last week, the Wall Street Journal and Politico both published articles that said Google would emerge basically unscathed from the FTC’s antitrust investigation. Google will apparently agree to make voluntary changes to various practices and will thus avoid having to sign a consent degree. The voluntary actions, […]
Getting The US Election Results From Google, Bing & Yahoo
Who’s winning in today’s US presidential election between Barack Obama and Mitt Romney? Who’s ahead for the many House of Representatives and US Senate seats that are up for grabs? Who won in the many state and local elections happening? The major search engines of Google, Bing and Yahoo have you covered with answers. Bing […]
SearchCap: The Day In Search, October 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Verisign Blames Google For Drop In Domain Registration & Renewal Rates The number of new domains being registered, and existing domains being renewed, is slowing down and Verisign — the company […]
Bing Launched Elections Portal: Filter News By Party, Social Integration, Maps & More
Bing announced on their search blog a new portal for tracking the US Presidential Elections at bing.com/elections. The portal has some nice search features, such as the ability to filter news sources by your political views. The downside of this news filter is that only specific news outlets are included, such as Politico, Real Clear […]
As VP Debate Nears, Search Interest In Ryan Outpaces Biden
Vice President Joe Biden and vice-presidential hopeful Paul Ryan are a little more than an hour away from their first and only debate of this election year, and search activity around the debate is heating up — largely surrounding Ryan, the Republican nominee. We’ll begin with this tweet from Yahoo Search, which reports that there’s […]
FTC: We’ll Decide On Google-Antitrust Action By End Of Year
Speaking at an antitrust symposium sponsored by Georgetown Law School in Washington DC, FTC Chairman Jon Leibowitz said that the commission was “on track” to decide on whether or not to pursue an antitrust case against Google “by the end of the year.” In other words: after the election — not that a decision would […]
FTC Nominee Says No To Google Antitrust Action, Anti-Google Voter Survey Argues Yes
As the FTC considers whether to brand Google a “monopoly” and initiate an antitrust action against the company, it appears new FTC nominee Joshua Wright, a law professor from George Mason University, is not among those who favor it. In addition to being nominated by President Obama, Wright is supported by Senate Republican Leader Mitch […]
Google Intros Congressional District Targeting In AdWords
Just in time for upcoming elections, Google has released an AdWords feature that lets political candidates (and anyone else, for that matter) target their campaigns by Congressional District. Given how difficult it is to pinpoint audiences within particular districts by ZIP code or municipality — and the fact that district boundaries change every 10 years […]
SearchCap: The Day In Search, April 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StarCraft Themed Google Easter Egg “Zerg Rush” Calls An Attack On Your Search Results Google’s newest Easter egg, a search for “zerg rush,” forces to to fight an onslaught of invaders […]
SearchCap: The Day In Search, February 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter? Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly […]
Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?
US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with Bing listing an anti-Santorum web site first in its results in a search for his last name? Does Microsoft have some type of liberal agenda! Wait, you didn’t realize Rick Santorum has a “Bing […]
Should Rick Santorum’s “Google Problem” Be Fixed?
Is Google (and Bing, by the way) not being “responsible” by failing to remove an anti-Rick Santorum web site? The Republican presidential candidate believes so, speaking out this week against an unfavorable listing for his name. But “fixing” Santorum’s “Google problem” isn’t as easy as it sounds. Defining Santorum For those who aren’t familiar with […]
Google, Yelp, Others To Appear At Antitrust Hearing Wednesday
Next week on Wednesday the Senate Judiciary Committee Subcommittee on Antitrust, Competition Policy and Consumer Rights will hold antitrust-related hearings on Google. This is a proceeding separate from but broadly related to the wide-ranging FTC antitrust investigation. The title of the hearing is “The Power of Google: Serving Consumers or Threatening Competition?” This title perfectly anticipates the two […]
Updated: Google Embroiled In Political Controversy Over Cost-Per-Lead Ad Test
The Obama campaign ad that started it all — a display ad on Real Clear Politics that requested a user’s e-mail address — wasn’t even a Google ad. But someone from the Republican National Senatorial Committee (RNSC) thought it was, so she called her Google sales rep and asked about getting something similar for the […]
SearchCap: The Day In Search, February 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forecloses On Content Farms With “Farmer” Algorithm Update In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. […]
Report: Google Negotiating With DOJ To Prevent Suit To Block ITA Deal
Politico is reporting, as have other outlets, that Google and the Justice Department (DOJ) are now negotiating intensely in the waning days of its investigation into the anti-trust implications of Google’s potential acquisition of travel software company ITA. According to the Politico article: The Justice Department has made it clear to Google that it’s willing […]
SearchCap: The Day In Search, December 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Every Search Marketer Needs To Know About Web Security All too often web site security is somebody else’s problem. It shouldn’t be. If you work on websites, you should know […]
One Ex-Googler Leaves Obama’s Administration
Andrew McLaughlin, one of several former Google employees who joined the Obama admninistration, resigned last week as Obama’s number two tech expert. The news was first reported last week by Politico, which says McLaughlin was leaving to launch two start-ups. USA Today, however, reports today that McLaughlin isn’t sure what his future plans will include. […]
Google CEO Eric Schmidt On Newspapers & Journalism
Is Google a newspaper killer? Not by a long shot, says Google CEO Eric Schmidt. Nor does he want it to be. In a long interview about his company’s relationship with newspapers and the print journalism industry, Schmidt made it clear he wants established players to survive. In fact, he thinks Google has a “moral […]
A Business Idea For Joe The Plumber: HyperLocal Blogging
The 2008 election is over and so, in all likelihood, are Samuel J. Wurzelbacher’s appearances on cable news shows. Wurzelbacher, better known as Toledo’s own “Joe the Plumber,” gained national celebrity, of course, as the symbolic everyman both presidential candidates hoped to reach with their economic messages. Joe’s 15 minutes of fame are about up […]
Yahoo: How Open When You Compete With Others?
Yahoo had a press day yesterday designed in part to pump up the media about the company’s prospects and progress post the Microsoft-fiasco. As someone who’s been positive about Yahoo, I oddly found the day leaving me less reassured, not more. In the end, ironically it might have been the Open! Open! Open! mantra that […]