Google Ads account admins can require multi-factor authentication for all users
The new security feature and a new option to restrict domains that can receive account invites are aimed at giving account owners more control over account access.
Topic: Pay-per-click
Google to yank advertisers’ option to exclude all mobile apps from display campaigns
It will not be possible to use adsenseformobileapps.com or other controls to keep mobile Display ads from showing on all apps, including interstitial ads.
SearchCap: Google algorithm update, survey says SEO not popular, Bing guide & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to using Bing Webmaster Tools — Part 1 Aug 1, 2018 by Christi Olson Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing […]
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.
Bing Ads debuts Target CPA, Maximize Conversions smart bidding strategies
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.
Google Ads intros new URL parameter options ahead of parallel tracking deadline
The deadline to migrate to parallel tracking is October 30, 2018.
SearchCap: Google upgrades event search feature, rookie link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google event search feature adds more details and links to book tickets Jul 26, 2018 by Barry Schwartz Upgrades to Google’s event search features include time, location, ticketing providers, sharing, saving […]
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]
SearchCap: Google Search Console, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence Jul 13, 2018 by Digital Marketing Depot With mobile search and voice interactions on the rise, it’s more important than ever […]
SearchCap: Google hotel ads, Bing testing icon, reviews impact ranking & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts adds ‘call now’ button Jul 12, 2018 by Barry Schwartz The new option within Google My Business lets you include your phone number as a call to action. Google […]
Google brings Hotel Ads into the Google Ads platform, updates feed management hub
A new Hotel Ads campaign type is currently in beta.
Google shows ‘People also search for’ suggestions in ad results, too
The feature has been showing in paid search results for several months.
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
PPC’s #fakenews: 9 ways bad numbers might look good
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”
SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 things Google Ads can now do automatically Jul 3, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ […]
SearchCap: SMX Advanced session recap, audience targeting, Google pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create the perfect ad with audience targeting Jun 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson […]
SearchCap: Google webspam report, Bing ads, bot herding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out Jun 28, 2018 by Ginny Marvin 10 Automated Extensions are available in Bing Ads. Optimize for local […]
SearchCap: Bing Ads app updated, Google Search Console releases URL tool & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Parsing pages: Is it better to update or remove thin content? Jun 25, 2018 by Kristopher Jones There are three basic strategies for dealing with thin content: update, redirect or noindex. […]
Google begins sending goodbye old AdWords UI notices
It's time to get serious about embracing the new AdWords.
SearchCap: Matt Cutts at SMX Advanced, Bing announces AMP viewer & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their […]
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn't mean advertisers can forget about bid management.
How to understand searcher intent and use it to boost SEO rankings
Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.
SearchCap: Google Maps test, EU copyright reform & image SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two weeks until SMX Advanced. Lock in your ticket now!May 29, 2018 by Search Engine Land Equip yourself with the actionable tactics you need to deliver superior search marketing results. Attend […]
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality […]
SearchCap: Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: James Wong Howe Google doodle honors influential cinematographer behind more than 100 US filmsMay 25, 2018 by Amy Gesenhues Today marks the 1934 release date of ‘The Thin Man,’ one of […]
SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Introducing Search Engine Land’s ‘Guide to PPC’May 24, 2018 by Ginny Marvin Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, […]
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what's new and possible with ad creative, targeting, tracking and measurement? Check out our new PPC guide.
VfM Calculator (Value for Money)
We have provided a useful online Value for Money Calculator below to work out the Value for Money of your online campaigns. Our Value for Money Calculator: What does the Value for Money metric mean? VfM is a metric unique which makes it possible (and easy) to improve your CPC and CTR at the same time. […]
SearchCap: Lighthouse 3.0, faceted navigation & awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2018 Search Engine Land Awards ShortlistMay 22, 2018 by Search Engine Land Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year’s […]
Bidding and bid adjustments in paid search campaigns
Bidding and bid adjustments allow you to manage budgets and optimize PPC campaigns based on your targeting objectives. Here’s a closer look at how bidding and bid adjustments work in paid search campaigns. Ad group & keyword level bidding Smart bidding strategies get set and automated at the campaign level based on the bidding goal, […]
Beyond keyword targeting in Search: location, device, audience and demographic
We’ve covered keyword and other targeting options in an earlier chapter of this guide, but there are several additional targeting levers available for PPC campaigns. Location targeting Advertisers can set campaigns to run in specific locations. Location bid modifiers allow you to increase or decrease the maximum CPC you’re willing to pay for clicks from […]
Search ads automation
The search engines have been incorporating artificial intelligence and machine learning at all levels of paid search from bid simulators to ad copy. Google, in particular, has been moving toward automating the ad creation and testing process. There are several options for automating ad creative. Dynamic Search Ads At the very bottom of the campaign […]
PPC ad rotation, scheduling and location setup options
Below is a walk-through of the workflow for ad rotation, ad scheduling and location targeting when setting up a new AdWords Search campaign. Ad rotation In August 2017, Google threw a wrench in the way advertisers had been accustomed to running ad tests in AdWords and trimmed the options for ad rotation settings. Learn more […]
Your Complete Guide to PPC (Pay-Per-Click) Advertising
PPC has become shorthand for advertising that appears on search engines. bought through Google Ads and Microsoft Advertising to advertise on Bing, but many other ad platforms also support pay-per-click or cost-per-click ad buying, including Facebook, Amazon, Twitter, Pinterest, Snapchat, Quora and LinkedIn. Advertisers can buy display, video, social and native ads on a pay-per-click […]
SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Home making gains on Alexa, Apple HomePod in 4th placeMay 18, 2018 by Greg Sterling Even if Apple’s smart speaker sales don’t grow, they could still generate $800 million […]
SearchCap: Google shorter snippets, Google review notifications & paid search tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it shortened search results snippets after expanding them last DecemberMay 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have […]
SearchCap: PPC training and search pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Stay sharp and relevant with ongoing PPC trainingMay 11, 2018 by Jeff Baum Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team. Search in Pics: Google […]
Search marketing software company WordStream acquired by Gannett for $150M
Founded in 2007, the popular PPC management tool has been sold.
SearchCap: Google Maps, ads, AMP & search updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google asking dissatisfied searchers to submit questions manually in the search resultsMay 9, 2018 by Barry Schwartz If Google doesn’t have content for your query, it may ask you to help […]
Ask the SMXpert: Keyword research and copywriting
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.